Hurricane

Grad School

Amplify

Steve “The Hurricane” offers guidance on managing both office and field staff, monitoring KPIs for all positions, leadership, and managing yourself as the owner.

Empathetic Leadership

Kelly Szwed guides you through a practical application for becoming an impactful leader so you can empower your team and
retain caregivers. Understand your motivational drivers, emotional intelligence, and communication methods to establish a
personal leadership style.

Answering the Call

Learn how to leverage yourself & your business with key referral source (such as Home Health Care Companies, Hospitals, SNF’s and Senior Living Communities) by establishing partnerships, generating more referrals out of your current key referral sources, increase your social media presence, and doing what your competition isn’t doing during the new guidelines.

Talking About Money

As a business owner you will have many conversations about money. Some of which may be a challenge and awkward. So how do we combat this? This lesson will give you everything you need to be confident when it comes to money.

Mindful Caring

Dr. Laurel Geise leads you and your team through a training program specifically designed for care professionals to learn a
wide range of mindfulness skills to enhance focus, concentration, productivity, communication, compassion, self-care, and
patient outcomes.

Sell Like a Champion

Scott Weiss, Director of Business Development at HCE, teaches you how to present your services right out of the gate, make your pitch, close the deal, and get back in the door.

Family Dynamics

Steve “The Hurricane” and HCE Coaches review some advice for family-run businesses. Many home care agencies are owned and run by family teams, such as spouses, parents/children, siblings, etc., which adds a whole extra level of difficulty to the mix. The HCE team has seen many of these challenges while working with our clients and are here to offer their best tips and secrets to help overcome the unique challenges these companies face.

Building the Vision

Steve “The Hurricane” teaches how to create the SOPs and hire the staff around the business you want vs. the business you
have.

Multiple Revenue Streams

Steve “The Hurricane” to show you how to expand and diversify your portfolio.

Amplify

Lesson 1

Lesson 1 Part 1 Intro
Lesson 1 Part 2 Work Life Balance
Lesson 1 Part 3 Get Good At Saying No
Lesson 1 Part 4 Managing and Recruiting Staff
Lesson 1 Part 5 Delegate Delegation
Lesson 1 Part 6 Power Partners
Lesson 1 Part 7 Increase Profitability

Lesson 2

Lesson 2 Part 1 Managing Internal Staff
Lesson 2 Part 2 Effectively Managing Internal Staff
Lesson 2 Part 3 Understanding Relationships
Lesson 2 Part 4 Mission & Core Values
Lesson 2 Part 5 Your Goals Their Goals

Lesson 3

Lesson 3 Part 1 Manage Them
Lesson 3 Part 2 Accountability Measures
Lesson 3 Part 3 KPI
Lesson 3 Part 4 30 60 90 180
Lesson 3 Part 5 Outro

Lesson 4

Lesson 4 Part 1 Managing External Office Staff
Lesson 4 Part 2 Us Vs Them
Lesson 4 Part 3 Language And The Language We Use
Lesson 4 Part 4 Spend More Time With Them Then You
Currently Are
Lesson 4 Part 5 Critical Thinking
Lesson 4 Part 6 Empowering Them

Lesson 5

Lesson 5 Part 1 Proactive vs Reactive
Lesson 5 Part 2 UNIVERSAL CONCEPT Pick Your Battles
Lesson 5 Part 3 Accountability Measures
Lesson 5 Part 4 KPI
Lesson 5 Part 5 30 90 180
Lesson 5 Part 6 Boss Leader Mentality

Lesson 6

Lesson 6 Part 1 Leadership Intro and Effectiveness
Lesson 6 Part 2 Traits of Effective Leaders
Lesson 6 Part 3 Leaders Are Habitual
Lesson 6 Part 4 Leaders Evolve
Lesson 6 Part 5 Leaders Are Wise
Lesson 6 Part 6 Leaders Are Focused
Lesson 6 Part 7 Leaders Control Their Emotions
Lesson 6 Part 8 Leaders Delegate
Lesson 6 Part 9 Closing

37 Training Videos

Broken down into bite-size easy steps to implement.

6 hours video content
6 hours of review classes

Downloadable Documents and Resources

Live Classes

6 LIVE Sessions with a course instructor (each power-packed with actionable info and strategies)

Talking about Money

What you will learn…

Week 1: What is Empathy and Why Do We Need it in the Workplace?
• Meet the Coach
• Class Overview
• What is Empathy?
• What Empathy is Not
Week 2: Addressing a Specific Challenge in the Home Care Agency Using an Empathetic Approach
• Understanding the challenge of the Poverty Mindset
• Introduction to Ruby Payne’s book, “A Framework for Understanding Poverty”
• How you talk to your employees makes a difference
Week 3: Becoming an Empathetic Leader
• Active listening
• Reflective listening
• Nonverbal communication
Week 4: Characteristics of Empathetic Leadership
• Showing interest and concern
• Don’t mistake hearing for listening – Active listening
• Give undivided attention
• Mirror, clarify, and empathize
Week 5: Emotional Intelligence
• Encouraging genuine communication and seeing another’s perspective
• Allow others to be vulnerable
• The 5 Love Languages
Week 6: Do’s and Don’ts of Communication
• 5 Communication styles
• Creating psychological safety

Answering the call

What you will learn…

Prior to Training

• Secret shopper call made to your office

• Introductory call between coach and owner. Secret shopper call results discussed conversion rates/conversion rate tracking

Week 1: Answering the Call: Who should take the inquiry? How to address the caller

• The 5 different types of callers and what to do with them

• The need for a Prospect Call SheetHow to get an appointment scheduled w/o discussing price
Week 2 – INQUIRY TRAINING ROLE PLAY GUIDE

• The dos/don’ts on what to discuss over the phone

• Conversation starter questions

• Creating value over the phone

• Gain important information (name, phone number, referral source, etc) in a conversational manner

• Creating a picture (role play)

Week 3 – Creating Urgency While Maintaining Empathy

• Empathy creating statements through role play

• Creating urgency statements (team to share examples)

• Summarizing needs/information (role play)

• Forming a plan/next steps (role play)

• How to handle objections

Week 4- Implementation Objection cycle continuation

• Role play full inquiry calls

• Give feedback to each otherTools/activities will be given to owners at the completion of the team training to use for ongoing training and development of inquiry calls.

• These can be used at ongoing staff meetings or as components of special staff development days.

Mindful Caring

What you will learn…

Week 1: Introduction to Mindful Caring

•Identify the benefits of practicing Mindfulness in the healthcare industry

Week 2: Less Stress and More Calm
• Learn simple practice of Mindfulness tools to begin using today
• 83% of people say that work is their biggest stressor, 50% are highly stressed or overwhelmed and 33%
suffer from insomnia impacting health and performance. Mindfulness helps you take back your life and become happier and healthier.

Week 3: Focus” Personal & Organization Effectiveness
• How to incorporate mindfulness in your team’s daily routine to reduce stress, mistakes and improve outcomes such as ability to sustain performance, better judgement. & decision making

Week 4: Mindful Listening and Responding
•Gain an understanding of emerging science on the effects of mindfulness and how it can be applied in a work environment
•This module with help you improve concentration and the ability to stay focused, greater ability to prioritize, improve time management and problem solving

Week 5: Compassion fro Yourself and Other
•This module with help your ability to determine what underlies conflict and arrive at a mutually beneficial conclusion. Which will lead to greater compassion and empathy which leads to the ability to anticipate and serve client needs

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Testimonials

Join the Movement

“There is NO better partner to help me grow my business! Without a doubt – the luckiest day for me and my business was discovering Hurricane Marketing – Steve Weiss – his entire team and our incredible one on one coach. Within one year, they have helped guide me with important strategic decisions and it only took about 30 days to understand the overall value of all the of the programs, boot camps, individual coaching, mastermind classes/coaching – I could go on and one. They are the REAL deal and they are worth every single dollar that I pay for the advice and personal attention that I receive. I would highly recommend them to anyone in this industry and I am happy to talk to any prospective client. Thanks Hurricane Marketing for all you do for us!

Anne E.

“As a newbie to the business, I was floundering with very few leads, and no prospects for growth. Home Care Evolution (formerly Hurricane Marketing Enterprises) has helped me understand the type of marketing that is necessary in this business, how to do the marketing, who to do the marketing to, and the realistic time frames to expect results. I am only 4 weeks into the course/coaching and am already seeing why this strategy works.”

Close To Home Caregivers

“Our source for renewal. The Hurricane team has been an essential part of our business growth. Helping us work through the operational, marketing, personal, and recruiting needs. They are a full solution service.”

Assured Quality Homecare

Adapt.Transfrom.Thrive

Home Care Evolution

Contact us

Monday-Friday: 9am – 5pm

848-444-9865