Hurricane

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Empathetic Leadership 

This course is a practical application for becoming an impactful leader
through empathetic approaches, empowering your team, and retaining caregivers.

Answering the Call

Learn how to leverage yourself & your business with key referral source (such as Home Health Care Companies, Hospitals, SNF’s and Senior Living Communities) by establishing partnerships, generating more referrals out of your current key referral sources, increase your social media presence, and doing what your competition isn’t doing during the new guidelines. 

Amplify

This module is designed to help you achieve things that other agencies are not currently incorporating in their marketing strategy.  Steve modeled everything based off the operations he did almost a decade ago at his 5 plus million dollar a year, private pay home care business.  These things are unique, they are differentiators, and they help address the biggest challenges facing our industry today.

Mindful Caring

Deliver better quality are and improve patient outcomes with simple tools combined with daily practice to gain benefits that result in lower stress, increased focus and productivity.

EMPATHETIC 

LEADERSHIP

What you will learn…

  • Week 1: What is Empathy and Why Do We Need it in the Workplace?
    • Meet the Coach
    • Class Overview
    • What is Empathy?
    • What Empathy is Not

  • Week 2: Addressing a Specific Challenge in the Home Care Agency Using an Empathetic Approach
    • Understanding the challenge of the Poverty Mindset
    • Introduction to Ruby Payne’s book, “A Framework for Understanding Poverty”
    • How you talk to your employees makes a difference

  • Week 3: Becoming an Empathetic Leader
    • Active listening
    • Reflective listening
    • Nonverbal communication

  • Week 4: Characteristics of Empathetic Leadership
    • Showing interest and concern
    • Don’t mistake hearing for listening – Active listening
    • Give undivided attention
    • Mirror, clarify, and empathize

  • Week 5: Emotional Intelligence
    • Encouraging genuine communication and seeing another’s perspective
    • Allow others to be vulnerable
    • The 5 Love Languages

  • Week 6: Do’s and Don’ts of Communication
    • 5 Communication styles
    • Creating psychological safety

37 Training Videos 

Broken down into bite-size easy steps to implement.

  • 7 hours video content 
  • 7 hours of review classes

Downloadable Documents and Resources

Homework assignments each week that directly correlate to your marketing effort

PLUS, a Final Exam to ensure you understand all of the facets of the course

Live Classes

6 LIVE Sessions with a course instructor (each power-packed with actionable info and strategies)

Answering the call

What you will learn…

  • Prior to Training

    • Secret shopper call made to your office

    • Introductory call between coach and owner.  Secret shopper call results discussed conversion rates/conversion rate tracking 

 

  • Week 1: Answering the Call: Who should take the inquiry? How to address the caller 

    • The 5 different types of callers and what to do with them 

    • The need for a Prospect Call SheetHow to get an appointment scheduled w/o discussing price

     

  • Week 2 – INQUIRY TRAINING ROLE PLAY GUIDE 

    • The dos/don’ts on what to discuss over the phone 

    • Conversation starter questions 

    • Creating value over the phone 

    • Gain important information (name, phone number, referral source, etc) in a conversational manner 

    • Creating a picture (role play)

 

  • Week 3 – Creating Urgency While Maintaining Empathy 

    • Empathy creating statements through role play 

    • Creating urgency statements (team to share examples) 

    • Summarizing needs/information (role play) 

    • Forming a plan/next steps (role play) 

    • How to handle objections

 

  • Week 4- Implementation Objection cycle continuation

    • Role play full inquiry calls 

    • Give feedback to each otherTools/activities will be given to owners at the completion of the team training to use for ongoing training and development of inquiry calls.

    • These can be used at ongoing staff meetings or as components of special staff development days. 

 

37 Training Videos 

Broken down into bite-size easy steps to implement.

PLUS 2 SECRET SHOPPER CALLS

  • 6 hours video content 
  • 6 hours of review classes

Downloadable Documents and Resources

Homework assignments each week that directly correlate to your marketing effort

PLUS, a Final Exam to ensure you understand all of the facets of the course

Coaching Calls

2 coaching calls are include with this module (each power-packed with actionable info and strategies)

Amplify

What you will learn…
  • Caregiver Training to the Need of the Patient. This module is designed to set up a caregiver for success by making sure every caregiver is individually trained specifically to the NEED of their patient.
  •  How to Properly Start a Case. In this lesson, we will walk you through the preparation of starting a case. We will discuss how to train your Caregivers before going into a client’s home.
  • Problem Solving & Dealing with Difficult Clients. We will discuss what needs to be done in field visits, what to say to your caregiver and client individually, as well as how to bring them together with the right course of action.
  • Caregiver Recruitment & Retention. Learn what you should you be doing in your operation to create a culture of recruitment.
  • Managing Office Staff. Your staff is the backbone of your business. This module will discuss techniques to manage a successful office.
  • Getting Paid on time and in full! This last one sounds like the simplest, but time and time again we found so many people who have had a hard time with their accounts receivables. 

37 Training Videos 

Broken down into bite-size easy steps to implement.

  • 6 hours video content 
  • 6 hours of review classes

Downloadable Documents and Resources

Homework assignments each week that directly correlate to your marketing effort

PLUS, a Final Exam to ensure you understand all of the facets of the course

Live Classes

6 LIVE Sessions with a course instructor (each power-packed with actionable info and strategies)

Mindful Caring

What you will learn…

  • Week 1: Introduction to Mindful Caring
  • •Identify the benefits of practicing Mindfulness in the healthcare industry

 

  • Week 2: Less Stress and More Calm
  • • Learn simple practice of Mindfulness tools to begin using today
  • • 83% of people say that work is their biggest stressor, 50% are highly stressed or overwhelmed and 33%
    suffer from insomnia impacting health and performance. Mindfulness helps you take back your life and become happier and healthier.

  • Week 3: Focus” Personal & Organization Effectiveness
  • • How to incorporate mindfulness in your team’s daily routine to reduce stress, mistakes and improve outcomes such as ability to sustain performance, better judgement. & decision making

 

  • Week 4: Mindful Listening and Responding
  • •Gain an understanding of emerging science on the effects of mindfulness and how it can be applied in a work environment
  • •This module with help you improve concentration and the ability to stay focused, greater ability to prioritize, improve time management and problem solving
  • Week 5: Compassion fro Yourself and Other 
  • •This module with help your ability to determine what underlies conflict and arrive at a mutually beneficial conclusion. Which will lead to greater compassion and empathy which leads to the ability to anticipate and serve client needs

 

37 Training Videos 

Broken down into bite-size easy steps to implement.

  • 6 hours video content 
  • 6 hours of review classes

Downloadable Documents and Resources

Homework assignments each week that directly correlate to your marketing effort

PLUS, a Final Exam to ensure you understand all of the facets of the course

Live Classes

6 LIVE Sessions with a course instructor (each power-packed with actionable info and strategies)

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Testimonials

Join the Movement

“There is NO better partner to help me grow my business! Without a doubt – the luckiest day for me and my business was discovering Hurricane Marketing – Steve Weiss – his entire team and our incredible one on one coach. Within one year, they have helped guide me with important strategic decisions and it only took about 30 days to understand the overall value of all the of the programs, boot camps, individual coaching, mastermind classes/coaching – I could go on and one. They are the REAL deal and they are worth every single dollar that I pay for the advice and personal attention that I receive. I would highly recommend them to anyone in this industry and I am happy to talk to any prospective client. Thanks Hurricane Marketing for all you do for us!

Anne E.

“As a newbie to the business, I was floundering with very few leads, and no prospects for growth. Home Care Evolution (formerly Hurricane Marketing Enterprises) has helped me understand the type of marketing that is necessary in this business, how to do the marketing, who to do the marketing to, and the realistic time frames to expect results. I am only 4 weeks into the course/coaching and am already seeing why this strategy works.”

Close To Home Caregivers

“Our source for renewal. The Hurricane team has been an essential part of our business growth. Helping us work through the operational, marketing, personal, and recruiting needs. They are a full solution service.”

Assured Quality Homecare

Adapt.Transfrom.Thrive

Home Care Evolution

Contact us 

Monday-Friday: 9am – 5pm

848-444-9865