Unlock the Future of Home Care

The Referral Masters Boot Camp

July 16-18 Hilton Newark Airport

Innovative Solutions

Expert Insights

Networking Opportunities

Cutting-Edge Marketing Analytics

Read this before going ANY further

Have you experienced any of this?

100 hour work weeks

Not enough referrals coming in

Stress from trying to keep up with ever-changing rules

Struggling to convert referrals into clients

Challenge to create lasting strategic partnership that produce results

Unable to maintain successful marketing campaigns that set you apart from competitors

Steve “The Hurricane” Can Help 

As a leader in the Home Care Industry, you know that keeping up with the latest strategies to find what’s working now can be a challenge since everything is changing so rapidly. While there are “tried and true” approaches to building a business, our industry has unique challenges that only experts in our field can fully understand.

For that reason, I assembled a world-class team of experts to contribute to this event.

As a Speaker & Editor-in-Chief of Home Care Evolution Quarterly Magazine my goal is to empower you with up-to-date knowledge from trusted and vetted experts and inspire you to make change happen and live out your purpose as a Home Care Leader.

Boot Camp Topics

Explore the critical areas that will be addressed during the boot camp, each designed to enhance your business acumen and marketing efficiency in the home care sector.

How to Develop a Referral Source

In this session, Steve the Hurricane will walk you through the 5 steps of referral source development. 

Attendees will learn:
1. How to qualify accounts for potential to refer you
2. How to develop a mutually benefiting relationship with top accounts
3. How to conduct the 25 min Lunch N Learn (In Service).  How to properly “Blanket” an account
4. How to live up to expectations and deliver on promises made (even how to handle service failures). How to create and maintain long term referring accounts

How to Develop a Referral Source

In this session, Steve the Hurricane will walk you through the 5 steps of referral source development. 

Attendees will learn:
1. How to qualify accounts for potential to refer you
2. How to develop a mutually benefiting relationship with top accounts
3. How to conduct the 25 min Lunch N Learn (In Service). How to properly “Blanket” an account
4. How to live up to expectations and deliver on promises made (even how to handle service failures).How to create and maintain long term referring accounts

Power Partners

By calling upon synergistic service providers in your area, you can begin to grow your business exponentially. This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.

Power Partners

By calling upon synergistic service providers in your area, you can begin to grow your business exponentially. This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.

Art of Closing

In this dynamic presentation, Steve “The Hurricane” will demonstrate the proper technique to a Sales Presentation, Closing at 90% regardless of Price. This presentation will give you everything you need to give a sales presentation and close more business.  Steve “The Hurricane” will give you a step-by-step template to create your very own sales presentation binder.

Art of Closing

In this dynamic presentation, Steve “The Hurricane” will demonstrate the proper technique to a Sales Presentation, Closing at 90% regardless of Price. This presentation will give you everything you need to give a sales presentation and close more business.  Steve “The Hurricane” will give you a step-by-step template to create your very own sales presentation binder.

Creating Champions

Your internal team is the foundation of your business. With the proper people in place and a focus on clear objectives, the sky is truly the limit to what your business can achieve. Knowing the right time to hire the key players in your organization, and the techniques to manage the will make a huge difference. Their success within your company will lead to your success long term. 

Creating Champions

Your internal team is the foundation of your business. With the proper people in place and a focus on clear objectives, the sky is truly the limit to what your business can achieve. Knowing the right time to hire the key players in your organization, and the techniques to manage the will make a huge difference. Their success within your company will lead to your success long term. 

Campaigns to Differentiate

Your internal team is the foundation of your business. With the proper people in place and a focus on clear objectives, the sky is truly the limit to what your business can achieve. Knowing the right time to hire the key players in your organization, and the techniques to manage the will make a huge difference. Their success within your company will lead to your success long term.

Campaigns to Differentiate

Your internal team is the foundation of your business. With the proper people in place and a focus on clear objectives, the sky is truly the limit to what your business can achieve. Knowing the right time to hire the key players in your organization, and the techniques to manage the will make a huge difference. Their success within your company will lead to your success long term.

Mission Possible

An inspiring close to motivate you and your team to blow away your competition. After this presentation, you and your team will leave engaged and take home practical strategies to help you see your company apart. 

Mission Possible

An inspiring close to motivate you and your team to blow away your competition. After this presentation, you and your team will leave engaged and take home practical strategies to help you see your company apart. 

What Will and Will Not Work in 2025 For Generating More Billable Hours & Clients

It’s common knowledge that many home care agencies are still struggling to understand internet marketing and how to leverage its possibilities. Welton Hong breaks down the fundamentals of online marketing and why certain techniques work better than others, depending on what you want to accomplish. Need to drive more clients? Search optimization and pay-per-click advertising work wonders. To increase referrals, social media is quite effective. For both, you need a website that converts well, a pristine online reputation (driven by review quality and quantity), compatibility with mobile devices and plenty of high-grade content. You also need to be prepared to adjust your plans in tandem with the dynamic nature of online marketing. Home care agencies that stay up to date with the changes (and act on them) have a huge advantage in their local markets.

Killer Campaigns

Killer Campaigns is a powerful strategy session built around targeting the leading causes of death with intentional, structured marketing campaigns. Created by Steve “The Hurricane”, this approach is designed to help you build meaningful referral partnerships by aligning your services with the real-world health challenges your clients are facing. By addressing conditions like Alzheimer’s, heart disease, and stroke, you can position your agency as a vital solution and build trust with referral sources. This session focuses on simplifying your outreach using proven systems, real data, and repeatable processes that elevate your marketing from ordinary to impactful.

THE COURTSHIP OF MARKETING

Keeping the Flame Alive! – Get ready to elevate your business development game with “The Courtship of Marketing: Keeping the Flame Alive”! This insightful session will empower you with proven strategies to build lasting relationships with referral sources, navigate the challenges of direct referral marketing, and sustain your passion and energy in the field. You’ll walk away with practical tools and creative approaches that will keep you motivated and engaged, no matter how tough the marketing landscape becomes.

DON – 101

In this vital presentation, you will discover all that building a relationship with the Director of Nursing (DON) can bring for you and your marketing efforts. Specifically, we will discuss strategies that get you into a building to market your company, how to form relationships in that building, and how to maintain relationships with the Director of Nursing long term. Oftentimes, in these strategic business relationships, happiness equals stability…find out how to develop and maintain that stability.

Cultivating a Change Mindset to Increase Revenue

Is your home care business adapting fast enough to overcome your competition in today’s evolving market? In a rapidly changing industry, clinging to old methods could be what is holding your agency back! This must-see session will teach owners how to embrace a change mindset that is needed to drive business growth, increase referrals, and maximize revenue. 

Join Mike Nalley from Aaniie (formerly Smartcare) as we discuss how to identify the shifts in mindset that are needed in marketing, leads management, and technology to create the environment for larger opportunities! Learn how to streamline your referral strategies by equipping your team with the right tools to succeed.  

This session will speak on leveraging the latest technology tools to stay ahead of the competition. If you’re serious about scaling your business and securing a steady stream of new clients, this is a presentation you can’t afford to miss!

A Referee’s Guide to Leadership

In the realm of leadership development, one can uncover invaluable insights from rather unconventional sources. We invite you to participate in an engaging presentation that delves into the leadership lessons that can be extracted from the role of a referee.

 

David’s enlightening presentation seamlessly weaves together real-world instances from the referee’s playbook with actionable wisdom for achieving leadership success. By drawing parallels between the art of refereeing and the realm of leadership in healthcare, this captivating session aims to furnish you with practical skills and strategies to enhance your effectiveness as a respected leader in any given scenario.

 

Whether you are a seasoned leader with years of experience under your belt or just embarking on your leadership journey, this session promises to equip you with the necessary tools to lead with fairness, confidence, and utmost effectiveness.

What Will and Will Not Work in 2025 For Generating More Billable Hours & Clients

It’s common knowledge that many home care agencies are still struggling to understand internet marketing and how to leverage its possibilities. Welton Hong breaks down the fundamentals of online marketing and why certain techniques work better than others, depending on what you want to accomplish. Need to drive more clients? Search optimization and pay-per-click advertising work wonders. To increase referrals, social media is quite effective. For both, you need a website that converts well, a pristine online reputation (driven by review quality and quantity), compatibility with mobile devices and plenty of high-grade content. You also need to be prepared to adjust your plans in tandem with the dynamic nature of online marketing. Home care agencies that stay up to date with the changes (and act on them) have a huge advantage in their local markets.

 

Tools + Teaming: Your Formula for Successful Business Development

Business development can be daunting.  But, like any skill, with practice, intentionality, and planning, it can be made easy.  A critical aspect of this is relying on great tools and great team members. During this session, we’ll share some of the great off-the-shelf tools anyone can use to be more effective and efficient in referrer activation.  We’ll also highlight the most important people to add to your virtual sales team.

Lead From the Front: Building and Governing Authentic Business Development as an Owner

In this session, we’ll explore how home care agency owners can personally develop genuine, community-driven relationships that fuel business growth—without relying solely on a sales team. We’ll also dive into how to effectively lead and guide a business development person or team to replicate these efforts in a scalable, mission-aligned way.

 

Meet Our Esteemed Speakers

Steve "The Hurricane"
Steve "The Hurricane"

Your Host

David Posner
David Posner

Business Coach, Home Care Evolution

Jen Gasper
Jen Gasper

Business Coach, Home Care Evolution

Scott Weiss
Scott Weiss

Director Of Business Development, Home Care Evolution

Nick Bonitatibus
Nick Bonitatibus

Owner, Digital Champions

Leah Kosatsky
Leah Kosatsky

Business Coach, Home Care Evolution

Kelly Szwed
Kelly Szwed

Certified Organizational Development Coach and Director of Coaching Development, Home Care Evolution

Jeremy Fuller
Jeremy Fuller

Managing Director of Grow Home Care Marketing

Chris Trempe
Chris Trempe

COO of Swyft Ops

Mike Nalley
Mike Nalley

Aaniie, Solutions Executive

Marybeth Sondergaard
Marybeth Sondergaard

RN, Clinical Consultant, Home Care Evolution

Cullen Krambule
Cullen Krambule

Senior Digital Marketing Consultant at Senior Care Marketing Max

John Lariccia
John Lariccia

CEO and Founder of WelcomeHome Software

Jolly Matthew
Jolly Matthew

InPro Insurance.

Adapt, Transform, Thrive

Elevate Your Business

Get the know-how on sales and marketing, recruitment and retention, operations metrics, and managing your finances so that you can dominate your marketplace.

Network With Peers

Meet and connect with home care business owners who are going through the same journey as you, who have been where you are, and have overcome the same obstacles. You’ll leave The Hurricane Boot Camp having networked and formed strategic partnerships with people who share the same passion as you: to have an impact on our senior community.

GROW AND SUCCEED

Clients that have followed The Hurricane program are generating millions of dollars AND helping thousands of seniors age in place with dignity and grace. You’ll learn what they’re doing to crush it, and you’ll take the same tactics and implement them in your own business. You’ll walk out of Day 3 with a notebook full of actionable strategies you can apply.

Meet Our Vetted Sponsor

What Our Attendees Say

Best investment in Home Care Knowledge and operations procedures to insure success

Years of information at each session. They tell what they are going to teach.then teach it with style and then tell you what they just taught you with the next steps to success. Very friendly staff who activity listen and point you the team member who can assist you.

Home Helpers Of Central Valley

Our Source For Growth & Renewal

The Hurricane team has been an essential part of our business growth. Helping us work through the operational, marketing, personal, and recruiting needs. They are a full solution service.

Assured Quality Homecare

There is NO better partner to help me grow my business!

Without a doubt – the luckiest day for me and my business was discovering HCE  Steve Weiss – his entire team. Within one year, they have helped guide me with important strategic decisions and it only took about 30 days to understand the overall value of all the of the programs, boot camps, individual coaching, mastermind classes/coaching – I could go on and one. They are the REAL deal and they are worth every single dollar that I pay for the advice and personal attention that I receive. 

Anne E

Join Us at the Pinnacle of Home Care Innovation

Don’t miss the opportunity to elevate your home care business at our exclusive boot camp. Connect with industry leaders, gain invaluable insights, and drive your business forward. Secure your spot today and be part of the evolution!