The Hurricane’s Home Care Evolution Boot Camp Is Back!

Scale your business with confidence and immerse yourself with this legendary event!

May 15-17, 2024| Baltimore, MD

Venue: The Westin Baltimore Washington Airport – BWI

 

Read this before going ANY futher

Have you experienced any of this?

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100 hour weeks

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Struggling to recruit and retain caregivers

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Stress from trying to keep up with the ever changing rules

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Wanting to grow but not being able to staff cases

Steve “The Hurricane” Can Help

 As a leader in the Home Care Industry, you know that keeping up with the latest strategies to find what’s working now can be a challenge since everything is changing so rapidly. While there are “tried and true” approaches to building a business, our industry has unique challenges that only experts in our field can fully understand.

For that reason, I assembled a world-class team of experts to contribute to this event.

As a Speaker & Editor-in-Chief of Home Care Evolution Daily Magazine my goal is to empower you with up-to-date knowledge from trusted and vetted experts and inspire you to make change happen and live out your purpose as a Home Care Leader.

ONLY 14 SEATS LEFT!

Steve “The Hurricane” 

President of Home Care Evolution

Boot Camp Topics

Toggle open any item below to learn more about the presentation!

PRESENTATION HIGHLIGHTS

MAKE YOUR BUSINESS PROFITABLE

Understanding Your Business’s Profit Margins, Learn how to get your profits to 20% or greater through: Custom Pricing Start up Fees, Raising Caregiver Compensation, How to close at a higher rate, Contract Reviews for cancellation periods

Unlimited Power Partners

By calling upon synergistic service providers in your area, you can begin to grow your business exponentially. This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.

Gift wrapping your business to exit

How Much Is Your Business Worth? How to position yourself to grow to multiple locations, including how to find people to run new locations for you Standard Operating Procedures: How to write Employee Handbooks, Hats,Etc Hiring an Executive Director How to run a satellite office

 

The Numbers Don’t Lie

Understanding Your KPIs Key performance indicators to track and measure efficiency. Track retention from each source and why that is essential. Learn about the cost to hire 100-500-1000 Caregivers to your Organization. Understanding what a Caregiver does and how important they are to a business. Day to day. How to set them up for success. Caregiver career path: advancement opportunities, promotions, different roles in the organization

The Home Care Evolution

Learn The Expectation of Direct Referral Marketing Learn where to go for qualified clients/ patients, and how to maximize your marketing efforts. Become an expert at getting past the gatekeeper and forming quality relationships. Learn how to qualify accounts for affordability, Where to go for business: Finding N.E.R.D clients, who they are, & how many exist in your territory

Succeeding in Home Care: Best Practices for Administrators

Explore topics like recruiting, document management, credentialing, client onboarding, referrals management, care plans, and efficient EVV compliance reporting. Elevate your skills and streamline your administrative processes for success in the dynamic field of home care. Join us for practical strategies and actionable tips.

Shift Your Thinking!

Contrary to what some believe, home care shift scheduling is measurable!   Both effectiveness and trends in scheduling can be quantified via KPIs (key performance indicators) that maximize staff utilization.  As your agency matures and evolves, it is imperative to monitor KPIs and capitalize on the lessons they teach.  The scheduling module in your operating system should be a tool, not just to optimize operations, but also to gather the data needed to produce useful KPIs.  Analyzing these KPIs allows measurement of scheduling efficiency, identification of opportunities, and creation of actionable plans that elevate scheduling effectiveness to new levels.  

 

In this session you will learn:

 

  • KPI Datapoints – what factors are important?
  • Suggested KPIs – why should we care?
  • KPI Mining – where do we find the data?
  • KPI Analysis – how should KPIs be interpreted?
  • Actionable KPIs – when do we make changes?

 

Think of every shift on your schedule is an opportunity for all.  Clients receive care.  Caregivers earn a living.  Your business accrues revenue.  That’s why it’s critical to realize the full scheduling potential of your operating system.

Home Care Brand Mastery: How To Increase Sales, Generate More Referrals, and Attract Top Caregivers in a Digital Age

Home Care Brand Mastery discusses insights into boosting sales, increasing referrals, and streamlining caregiver recruitment in the digital age. The focus includes effective strategies for building a strong online brand, a simple framework for lead generation, and guidance on differentiation from competitors. Attendees will discover a versatile tool for caregiver hiring and learn how to establish themselves as the Go-To Expert in their territory, building credibility. The presentation concludes with a practical strategy to enhance referrals from industry partners, offering a succinct approach to mastering home care branding in the digital era.

Staffing Solutions from over 1,000 Surveyed Caregivers

During this session, David will present actionable strategies that home care agencies can implement today to address their staffing challenges. Despite the challenging data, the insights gained from Wakefield Research among 1,000 caregivers August 4th and August 15th, 2023, can provide valuable information for home care owners, schedulers, recruiters and HR to develop creative solutions to meet their staffing needs.

 

20 Years: Three Golden Nuggets

In today’s rapidly changing business landscape, it is a remarkable achievement for any company to reach the 20-year milestone. However, through visionary leadership, relentless adaptation, and a trust in God’s ultimate plan, Richele Wilkins has defied the odds and thrives. In her session she will discuss how her company has successfully weathered economic downturns, administrative and caregiver turnover, and shifting market trends by fostering a culture of creativity, collaboration, and continuous improvement. As the company celebrates its 20th anniversary, it stands as a testament to the power of perseverance, adaptability, and unwavering commitment to excellence.

 

How to Successfully Market to Referral Sources & Get Results

In this sought-after presentation, Melissa Bagley will discuss how to get into the doors of referral sources. She will discuss the dos and don’ts on how to establish yourself at these accounts.

 

Understanding The Impact Of Poverty On Home Care Workers

Despite the high demand for direct care workers overall, their wages remain low—the median hourly wage for this workforce was $13.56 in 2020. While “successfully employed”, these workers are underemployed which means their positions do not meet their abilities and
daily living needs. Low wages combined with a high rate of part-time work make it challenging for direct care workers to financially support themselves and their families. Given the focus on long-term care and the direct care workforce generated
by the pandemic, it’s imperative to refine direct care jobs and strengthen and stabilize the workforce. If you want to increase employee performance and productivity, retain the right team
members, and have an employer brand that helps you attract more of the right talent. You need to join this session to understand your employees.

 

The Google Secret That Grows Home Care Agencies

Join Jeremy Fuller and learn how to become The “Go-To” Home Care Agency. In his session he will dive deep into SEOs and how they work to help you boost your bottom line. 
He will also cover:
  • Case Studies of Agencies Growing With the Power of SEO
  • Why Does SEO Work for Some and Not Others?
  • What do you need to do with the coming changes of AI and Search

 

Finding my inner CEO

How To Build A Caregiver Recruitment Irresistible Offer

Recruitment and retention continues to get more and more difficult. Many organizations are seeking to do the same thing as everyone else. But if you’re doing the same as everyone else, why should they choose you? In this presentation you will learn the digital messaging and marketing techniques to increase applicants online and keep them around longer by doing things differently!

Venture & Growth

Nowadays it can be next to impossible to try and get ahead all on your own. You need someone that can show you the ropes and help you make needed connections. Plus, trying to keep up with the never-ending stream of office tasks makes it difficult to focus on what’s truly important: Providing excellent care to your clients. 

This is why Home Care Evolution exists. Steve “The Hurricane” and his team have empowered home care providers to attract total care patients, get better caregivers, and increase profit margins with less effort.

 

Streamline Your Processes

If your team is in need of streamlining their processes, automate their workflows, and operate more effectively and efficiently so they can focus on what they love doing: caring for their patients, then this is the conference for you

Steve “The Hurricane” has developed a foolproof program which enables start-up companies to quickly get ahead of the competition while helping existing businesses experience an explosive transformation beyond $10 million in revenue. Many of his clients double and even triple annual revenue in as little as 6 months.

 

 Why Should You Attend The Home Care Evolution Boot Camp?

1. Learn What’s Working Now.

Clients that have followed The Hurricane program are generating millions of dollars AND helping thousands of seniors age in place with dignity and grace. You’ll learn what they’re doing to crush it, and you’ll take the same tactics and implement them in your own business. You’ll walk out of Day 3 with a notebook full of actionable strategies you can apply.

2. Network With Peers

Meet and connect with home care business owners who are going through the same journey as you, who have been where you are, and have overcome the same obstacles. You’ll leave The Hurricane Boot Camp having networked and formed strategic partnerships with people who share the same passion as you: to have an impact on our senior community.

3. GROW AND SUCCEED

Clients that have followed The Hurricane program are generating millions of dollars AND helping thousands of seniors age in place with dignity and grace. You’ll learn what they’re doing to crush it, and you’ll take the same tactics and implement them in your own business. You’ll walk out of Day 3 with a notebook full of actionable strategies you can apply.

Learn from the best in the business.

YOUR HOST

Steve “The Hurricane” Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed and excelled across vastly different industries. Steve founded Hurricane Marketing Enterprises in 2012 with a goal to help other business owners around the globe.

Steve’s passion is to lead business owners on the path to find people in need of their services and convert these prospects into clients. His company’s mission statement is to help business owners increase their census, revenue, and profits. Through his programs and presentations, he has guided thousands of individuals to grow their organizations and continues to help them blow away the competition.

With his dedication and hard work, Steve has developed a foolproof program that enables start-up companies to quickly get ahead of the competition while helping existing businesses experience an explosive transformation. Many of his clients double and even triple annual revenue in as little as 6 months.

Special Guest Speaker

Dr. Knox-Pipes

Special Guest Speaker

Dr. Knox-Pipes is an experienced and recognized leader with a proven track record of designing, supporting, and influencing Pre-K-20 Digital Age Teaching and Learning. She is an innovative, passionate thought leader skilled in leadership development, strategic visioning, analysis, and planning; change management, instructional design, educational technology, virtual online and blended learning, and best practices in professional growth.  As a former classroom teacher, administrator, and Chief Technology Officer, her visionary leadership influenced and transformed teaching and learning PreK-20 throughout Michigan, Texas, Colorado, and the Department of Defense Schools, Germany.  She is an invited speaker at state, regional, and national conferences and has been recognized for her innovative work by numerous state and national organizations including the United States Distance Learning Association (USDLA), Tech Trends, EdTech Digest, Technology &Learning  Magazine, and the National School Boards Association (NSBA) to name a few. She was awarded the prestigious Legion of Merit for meritorious service in developing a successful Family Support System for the Mi Army National Guard, and most recently was the invited keynote speaker at the Education 2.0 conference in Las Vegas where she also received the Outstanding Leadership Award.   As the founder of BKP Solutions and Adjunct Professor at Nova Southeastern University, FL, Dr. Beverly continues to influence and shape the vision of current and future leaders in education through meaningful connections by applying the most current research in digital learning strategies.   

 

Featuring

Chris Trempe

COO of Swyft Ops

During 20-plus years of experience driving growth and operational improvement for various franchised and independently owned businesses, Chris has drawn upon a distinct blend of expertise and passion.  This approach has proven to influence businesses to reach new levels of success.  Chris has used his multi-industry expertise to reinvigorate stagnant teams and assist start-ups to execute strong plans for scalable growth.  In 2019, Chris was recruited to join the SwyftOps executive team, where he launched a leading provider of homecare operating software.  Over the past 3 years, guided by his go-to-market strategy, SwyftOps has grown its subscriber base within both the franchise and independent homecare spaces.  The platform delivers an affordable, customizable, user-friendly, and supportive environment that quickly adapts to market trends.   Chris is a partner at SwyftOps and serves as its COO.

 

Richele Wilkins

President and Administrator of Caring Hands Home Health Inc. 

Richele Wilkins is the President and Administrator of Caring Hands Home Health, Inc. She graduated from Prairie View A&M University in 1996 with a Bachelor’s Degree in Nursing. Richele moved from Texas to North Carolina shortly after graduating and settled in the Triad, the community she has come to love. She worked for Baptist Hospital as a young nurse but quickly fell in love with the elderly and disabled adult population.

Richele worked for Evergreens Senior Healthcare for 5 years and excelled in several different positions, including 11-7 Shift Supervisor and Unit Director of Nursing. In 2001 the dream for a home care agency was fulfilled and Caring Hands Home Health was born. From then until now, Richele Wilkins has made it a daily mission to put the clients and employees first and to lead a company that strives to provide the very best in in-home care. Richele always says, “There may come a time for a nursing home but until then we want to keep our clients happy at home because we all know…There’s No Place Like Home.”

 

Jeremy Fuller

Managing Director of Grow Home Care Marketing

Jeremy has over 20+ years of web design and SEO / digital marketing experience based on return on investment.

He has launched 5 startups, has extensive experience with web design and digital marketing for home care agencies and has deep knowledge of digital marketing psychology. He got his start with affiliate marketing with campaigns generating more than $5,500 a day in revenue.

After learning how to optimize his own marketing campaigns through conversion optimization, heat maps, SEO, Google ads, Facebook ads and learning everything there is to know about copywriting and the marketing the psychology behind it he has gone to generate millions of dollars for clients through his managed campaigns.

 

Sadie Kvenild

Owner of Peggy’s Home Care 

 

Sadie Kvenild started her career as a private caregiver with her mother Peggy. She is a natural born leader who starting to manage people at the age of 18. Sadie grew up on a ranch and would rather ride a horse than go to school. In 2009 her and Peggy Co-founded Peggy’s Home Care. Sadie is passionate about helping people and entrepreneurship. She thinks of herself as a self-taught Social Entrepreneur.  She enjoys spending time in nature with her family, rock climbing and being around animals. 

 

Melissa Bagely

Business Coach, Hurricane Marketing Enterprises

Melissa Bagley, Home Care Coach with Hurricane Marketing Enterprises, has 20+ years of Healthcare industry experience. She currently works for Hurricane Marketing Enterprises (Also known as Home Care Evolution), where she coaches Home Care owners and their team with their marketing, operations, recruitment & retention needs. Melissa has extensive experience and success with all levels of Home Care Companies from startups to established (10+ Million Dollar Agencies) home care companies across the country.

Within the last few years, she has created and developed several coaching classes with Hurricane Marketing Enterprises, and is now being offered to hundreds of clients. Her most popular classes include, but not limited to, “How to Market During Lockdown,” “How to Marketing After Lockdown,” and “Marketing Strategies using Medicare.gov.” Melissa prides herself with the tremendous knowledge and experience she has obtained during her career, and continues to challenge herself and her clients to exceed personal and business goals. Prior to becoming a Coach, she was a VP of Marketing & Business Partner for a Home Care Nurse Registry in Florida for 3.5 years. Melissa oversaw the marketing & business development of the company throughout the offices in Florida. 

 

Julio Barea

 Vice President of Sales for Ally & Caretime

Meet Julio Barea.  Hailing from Atlanta, Georgia by way of Ponce, Puerto Rico, Julio has spent his entire professional life in sales.  The last 10 have been spent focusing on the home care business model. He has a commitment and deep passion for improving the quality of life for individuals in need of home care and community-based services.

As Vice President of Sales for AllyMS, Caretime, and other brands, he is focused on helping registries be more efficient, allowing them time to improve the quality of life and outcomes for their clients. When not working you’ll find him staying busy with his love for music, and joined by his wife, three children, 3 cats, a dog and two guinea pigs.

 

Kelly Szwed

Certified Organizational Development Coach and Director of Coaching Development

Kelly Szwed is a Business Coach and the Event On-Site Liaison for Hurricane Marketing Enterprises. She comes to the HME team with a professional background in marketing, advertising, public relations, event planning and small business development spanning almost twenty years.

Prior to joining HME, Kelly was a marketing liaison with a private duty homecare company, where she successfully liaised with hospitals, sub-acute rehabilitation facilities and assisted living communities. She generated referrals from both new and existing sources, which led to increased revenue for the agency.

Kelly’s experiences in B2B and B2C sales and marketing, along with her passion for entrepreneurship as a former business owner in holistic health, and a home care marketer makes her a great addition to the HME coaching team.

Kelly studied Psychology at Rider University, received state certification in Holistic Health and Massage Therapy at Health Choices Institute, and has a certification in Event Management from Mercer County Community College She also prides herself as a Certified Life and Business Coach with a certification from World Coach Academy.

Scott Weiss

Director Of Business Development

Scott Weiss is the Director of Business Development at Home Care Evolution, focusing on new business opportunities, marketing, and sales.  For more than 20 years, Scott has been involved in the acquisition of contracts and clients, along with extensive business management, and client relation development.  He has helped countless businesses increase their census, revenue, and profits rapidly, while helping them stabilize their growth so that their successes are long lasting and repeatable.  With his extensive experience, Scott brings the knowledge necessary to help any business take their organization to the next level, and make their dreams and visions become reality.

 

 

David Posner

Business Coach, Hurricane Marketing Enterprises

David has been in healthcare for over 20 years, starting in pharmaceuticals and medical devices before finding his niche in senior care, where he dedicated the last 10 years. He began as an executive Director, managing branches in MD, DC, and VA, overseeing all aspects of the role. He was later promoted to oversee sales reps in MA, IL, TX, GA, and, of course, DC, MD, VA.

After 5 years, the company was acquired, and he transitioned to HomeCare.com, where we started from scratch. However, within the first year, we had grown it to $2 million in revenue and hired our first representative. By the second year, our revenue had reached $4 million, and by the third year, we had achieved the remarkable $10 million milestone, all through implementing the tips and techniques he acquired at Hurricane/HME bootcamps.

He joined Steve and HME team as a part-time coach nearly four years ago and have had the

opportunity to work with a diverse range of clients, both large and small, from the East Coast to the West Coast, and even a few in the heartland.

Leah Kosatsky

Business Coach, Hurricane Marketing Enterprises

Leah has over two decades of experience as a global entrepreneur running two businesses in coaching and communications. For the past five years, she has coached Homecare Evolution executives, coaches, administration, as well as some of their clients. She works behind-the-scenes of their ever increasing growth and success.

Seeing the pivot in business that occurred during the pandemic, and the change in the way CEOs and executives lead their teams, Leah developed an empathetic approach to leadership, management, sales, and employee retention. She is quick to identify the challenges that business owners face in the field and online, helping them implement effective, long-term growth strategies.

An advocate that smart, lucrative leadership is an inside job, Leah teaches a proven 5-step process to help you achieve steady business growth, manage your team with more ease, and live a purposeful and fulfilling life.

During the Homecare Evolution Conference, Leah will present a breakout session on the topic of “Empathetic Leadership” alongside Coach Kelly, as well as deliver a keynote on “The Myth of Work-Life Balance”.

Nick Bonitatibus

Owner, Digital Champions

Nick Bonitatibus is a business coach with a focus on all things digital marketing.

On a mission as the founder of Digital Champions, he is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads by increasing their online presence.

Over the last 7 plus years, Nick has helped thousands of individuals all over the country about improving online presence with his digital marketing techniques. 

With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.

Nick’s tagline is “Let’s Grow Together,” which perfectly represents his desire to never stop improving while inspiring others to do the same.

 

See what our past Attendee’s have to say!

Client Testimonials

"No better partner to help me grow my business!"

“There is NO better partner to help me grow my business! Without a doubt – the luckiest day for me and my business was discovering Hurricane Marketing – Steve Weiss – his entire team and our incredible one on one coach. Within one year, they have helped guide me with important strategic decisions and it only took about 30 days to understand the overall value of all the of the programs, boot camps, individual coaching, mastermind classes/coaching – I could go on and one. They are the REAL deal and they are worth every single dollar that I pay for the advice and personal attention that I receive. I would highly recommend them to anyone in this industry and I am happy to talk to any prospective client. Thanks Hurricane Marketing for all you do for us!”

-Ann E

"This Strategy Works"

“As a newbie to the business, I was floundering with very few leads, and no prospects for growth. Home Care Evolution (formerly Hurricane Marketing Enterprises) has helped me understand the type of marketing that is necessary in this business, how to do the marketing, who to do the marketing to, and the realistic time frames to expect results. I am only 4 weeks into the course/coaching and am already seeing why this strategy works.”

-Close To Home Caregivers

"A full solution service"

“Our source for renewal. The Hurricane team has been an essential part of our business growth. Helping us work through the operational, marketing, personal, and recruiting needs. They are a full solution service.”

-Assured Quality Home Care

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