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The Hurricane’s Home Care Evolution Boot Camp Is Back!

Scale your business with confidence and immerse yourself with this legendary event!

May 15-17, 2024| Baltimore, MD

Venue: The Westin Baltimore Washington Airport – BWI

 

Read this before going ANY futher

Have you experienced any of this?

9

100 hour weeks

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Struggling to recruit and retain caregivers

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Stress from trying to keep up with the ever changing rules

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Wanting to grow but not being able to staff cases

Steve “The Hurricane” Can Help

 As a leader in the Home Care Industry, you know that keeping up with the latest strategies to find what’s working now can be a challenge since everything is changing so rapidly. While there are “tried and true” approaches to building a business, our industry has unique challenges that only experts in our field can fully understand.

For that reason, I assembled a world-class team of experts to contribute to this event.

As a Speaker & Editor-in-Chief of Home Care Evolution Daily Magazine my goal is to empower you with up-to-date knowledge from trusted and vetted experts and inspire you to make change happen and live out your purpose as a Home Care Leader.

ONLY 14 SEATS LEFT!

Steve “The Hurricane” 

President of Home Care Evolution

Boot Camp Topics

Toggle open any item below to learn more about the presentation!

PRESENTATION HIGHLIGHTS

MAKE YOUR BUSINESS PROFITABLE

Understanding Your Business’s Profit Margins, Learn how to get your profits to 20% or greater through: Custom Pricing Start up Fees, Raising Caregiver Compensation, How to close at a higher rate, Contract Reviews for cancellation periods

Unlimited Power Partners

By calling upon synergistic service providers in your area, you can begin to grow your business exponentially. This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.

Gift wrapping your business to exit

How Much Is Your Business Worth? How to position yourself to grow to multiple locations, including how to find people to run new locations for you Standard Operating Procedures: How to write Employee Handbooks, Hats,Etc Hiring an Executive Director How to run a satellite office

 

The Numbers Don’t Lie

Understanding Your KPIs Key performance indicators to track and measure efficiency. Track retention from each source and why that is essential. Learn about the cost to hire 100-500-1000 Caregivers to your Organization. Understanding what a Caregiver does and how important they are to a business. Day to day. How to set them up for success. Caregiver career path: advancement opportunities, promotions, different roles in the organization

The Home Care Evolution

Learn The Expectation of Direct Referral Marketing Learn where to go for qualified clients/ patients, and how to maximize your marketing efforts. Become an expert at getting past the gatekeeper and forming quality relationships. Learn how to qualify accounts for affordability, Where to go for business: Finding N.E.R.D clients, who they are, & how many exist in your territory

Succeeding in Home Care: Best Practices for Administrators

Explore topics like recruiting, document management, credentialing, client onboarding, referrals management, care plans, and efficient EVV compliance reporting. Elevate your skills and streamline your administrative processes for success in the dynamic field of home care. Join us for practical strategies and actionable tips.

Shift Your Thinking!

Contrary to what some believe, home care shift scheduling is measurable!   Both effectiveness and trends in scheduling can be quantified via KPIs (key performance indicators) that maximize staff utilization.  As your agency matures and evolves, it is imperative to monitor KPIs and capitalize on the lessons they teach.  The scheduling module in your operating system should be a tool, not just to optimize operations, but also to gather the data needed to produce useful KPIs.  Analyzing these KPIs allows measurement of scheduling efficiency, identification of opportunities, and creation of actionable plans that elevate scheduling effectiveness to new levels.  

 

In this session you will learn:

 

  • KPI Datapoints – what factors are important?
  • Suggested KPIs – why should we care?
  • KPI Mining – where do we find the data?
  • KPI Analysis – how should KPIs be interpreted?
  • Actionable KPIs – when do we make changes?

 

Think of every shift on your schedule is an opportunity for all.  Clients receive care.  Caregivers earn a living.  Your business accrues revenue.  That’s why it’s critical to realize the full scheduling potential of your operating system.

Home Care Brand Mastery: How To Increase Sales, Generate More Referrals, and Attract Top Caregivers in a Digital Age

Home Care Brand Mastery discusses insights into boosting sales, increasing referrals, and streamlining caregiver recruitment in the digital age. The focus includes effective strategies for building a strong online brand, a simple framework for lead generation, and guidance on differentiation from competitors. Attendees will discover a versatile tool for caregiver hiring and learn how to establish themselves as the Go-To Expert in their territory, building credibility. The presentation concludes with a practical strategy to enhance referrals from industry partners, offering a succinct approach to mastering home care branding in the digital era.

Staffing Solutions from over 1,000 Surveyed Caregivers

During this session, David will present actionable strategies that home care agencies can implement today to address their staffing challenges. Despite the challenging data, the insights gained from Wakefield Research among 1,000 caregivers August 4th and August 15th, 2023, can provide valuable information for home care owners, schedulers, recruiters and HR to develop creative solutions to meet their staffing needs.

 

20 Years: Three Golden Nuggets

In today’s rapidly changing business landscape, it is a remarkable achievement for any company to reach the 20-year milestone. However, through visionary leadership, relentless adaptation, and a trust in God’s ultimate plan, Richele Wilkins has defied the odds and thrives. In her session she will discuss how her company has successfully weathered economic downturns, administrative and caregiver turnover, and shifting market trends by fostering a culture of creativity, collaboration, and continuous improvement. As the company celebrates its 20th anniversary, it stands as a testament to the power of perseverance, adaptability, and unwavering commitment to excellence.

 

How to Successfully Market to Referral Sources & Get Results

In this sought-after presentation, Melissa Bagley will discuss how to get into the doors of referral sources. She will discuss the dos and don’ts on how to establish yourself at these accounts.

 

Understanding The Impact Of Poverty On Home Care Workers

Despite the high demand for direct care workers overall, their wages remain low—the median hourly wage for this workforce was $13.56 in 2020. While “successfully employed”, these workers are underemployed which means their positions do not meet their abilities and
daily living needs. Low wages combined with a high rate of part-time work make it challenging for direct care workers to financially support themselves and their families. Given the focus on long-term care and the direct care workforce generated
by the pandemic, it’s imperative to refine direct care jobs and strengthen and stabilize the workforce. If you want to increase employee performance and productivity, retain the right team
members, and have an employer brand that helps you attract more of the right talent. You need to join this session to understand your employees.

 

The Google Secret That Grows Home Care Agencies

Join Jeremy Fuller and learn how to become The “Go-To” Home Care Agency. In his session he will dive deep into SEOs and how they work to help you boost your bottom line. 
He will also cover:
  • Case Studies of Agencies Growing With the Power of SEO
  • Why Does SEO Work for Some and Not Others?
  • What do you need to do with the coming changes of AI and Search

 

Finding my inner CEO

How To Build A Caregiver Recruitment Irresistible Offer

Recruitment and retention continues to get more and more difficult. Many organizations are seeking to do the same thing as everyone else. But if you’re doing the same as everyone else, why should they choose you? In this presentation you will learn the digital messaging and marketing techniques to increase applicants online and keep them around longer by doing things differently!