DISCOVER HOW TO ADAPT & TRANSFORM YOUR HOME CARE BUSINESS AND THRIVE LIKE YOU WERE MEANT TO
The Home Care
EVOLUTION Live Event
THE PREMIER HOME CARE EVENT DEDICATED TO HELPING YOU GROW REVENUE, CENSUS & PROFIT
June 22-24, 2022 | Newark Liberty International Airport Marriott
Want To Reserve Your Seat By Phone?
Call (848) 444-9865 TODAY!
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Have you experienced any of this?
100 hour weeks
Struggling to recruit and retain caregivers
Stress from trying to keep up with the ever changing rules
Wanting to grow but not being able to staff cases
Steve “The Hurricane” Can Help
Working alongside so many home care providers, I know the struggle and frustrations you’re facing.
While no one would blame you for wanting to throw in the towel during these crazy times – there are those that have figured out how to adapt and transform their businesses.
And they are THRIVING.
There’s NO reason you shouldn’t be either.
You just need to be shown a different way.
That’s what this is about.
Seeing what’s working right NOW, putting yourself in a position to win and taking back your home care business, your life and your sanity.
Your time is now. And I’m honored to be your guide.
If you’re serious about escaping the grind, increasing your census and your profits and reclaiming your freedom, then get your tickets now. Let’s get to work!
Only 39 Spots Left
Steve “The Hurricane”
President of Home Care Evolution
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We’ll help your business evolve to run without you
Day in and day out, I hear it in your voice.
You’re tired. Unsure if this is the life you had imagined for yourself.
The work is meaningful but you most certainly didn’t sign-up for a pandemic.
Everyday, I’m on the phone, in the trenches with my clients – guiding them not only to have a successful Home Care Business in these times…
But at helping them design their business to run without them.
I know that may sound far out there, considering what’s going on in the world…
The world has changed and you need to adapt
You don’t really need to hear that the world is different.
But why is it that most people are still running their business with outdated models, systems and thinking?
I get it.
Especially, nowadays, most folks are putting out fires and just trying to keep up with ever changing rules.
But, do you want a business that runs you, or do you want a business that runs itself?
And perhaps sell it for 7-figures one day?
But if you don’t make the time now to ADAPT, you’ll never make the time. And you’ll always be trapped inside your business.
That’s why I created Home Care EVOLUTION – to share and show you…
The 4 moves you must make
My mentor told me, “Steve you need to design your business to sell even if you don’t think you’ll ever sell it.”
“Huh?”
You may love your work and your business but if you don’t install the following 4 systems, you’ll find yourself stuck .
You should be designing your business so that you can work, instead of having to work.
I’ve identified 4 systems that need to be installed in every Home Care Business…
Sales and marketing
Operations
Recruitment & Retention
Financial
Once these are in place, you can choose…
- To keep working in your business
- Expand to multiple locations
- Start another business
- Work less
- Sell your business
You might want only one of those options… or ALL of them.
But the key here is YOU get to choose.
Most folks don’t have that choice.
And that’s truly what HomeCare EVOLUTION is all about – giving you the POWER of choice.
If you’re serious about taking control of your business and giving yourself CHOICE, then you need to secure your ticket today and join us.
ADAPT. TRANSFORM. THRIVE.
Get your ticket by phone (848) 444-9865
WHAT PAST ATTENDEES ARE SAYING!
Listen To Past Attendees Share Their Experience…
Growing During Covid
“The home care business is hard enough during normal times but during the last nine-months, it has been even more difficult. No access to referral partners, care providers on edge, clients equally on edge…
If you are reading this, you know what I mean. I started my coaching sessions mid-pandemic and received great insight, ideas and most importantly a positive energy and ability to listen.
My coach helped me make decisions to grow my office staff and helped me think through which positions to prioritize and hire. She helped me find ways to have fun and create fun for our referral partners without ever entering their buildings – and they appreciated our effort. There is no doubt Kelly helped me successfully manage through my third year in business and grow during COVID.”
More Referrals Than Ever Before
“I am not a natural marketing/salesperson.
I lacked the confidence and expertise to make cold calls on my own. Through my time with webinars, HCRB website, events, and my coach, I have learned techniques to build my confidence and help me connect with referral sources
I love the ‘killer campaigns’ that we have developed together and creating my brag book. My coaching calls every week help me to stay focused and on track.
During this pandemic, everyone finds it difficult to get ‘in’ to see referral sources. I have been encouraged, by my coach to think outside the box and find ways to stay relevant. Even though I am unable to get ‘in’ many of my sources, I am doing events for them and with them. I have received more referrals from these sources in the past few months than I have ever before. I know if I need help with anything home care marketing-related, I can count on Steve “The Hurricane’ and my coach!” -Debbie Humphrey
Who Should Attend?
OWNERS
BUSINESS PARTNERS
EXECUTIVE DIRECTORS
UPPER MANAGEMENT
THOSE INTERESTED IN OPENING UP A HOME CARE AGENCY
OWNERS
BUSINESS PARTNERS
EXECUTIVE DIRECTORS
UPPER MANAGEMENT
THOSE INTERESTED IN OPENING UP A HOME CARE AGENCY
OUR MISSION
The Home Care Evolution Conference’s sole mission is to help home care business owners work smarter not harder. This event will streamline your operations, simplify complicated processes, decrease your workload while making more money.
ADAPT • TRANSFORM • THRIVE
Only 8 Spots Left
Reserve Yours Now!
Conference Topics
MAKE YOUR BUSINESS PROFITABLE
Understanding Your Business’s Profit Margins
Learn how to get your profits to 20% or greater through:
- Custom Pricing
- Start up Fees
- Raising Caregiver Compensation
- How to close at a higher rater
- Contract Reviews for cancellation periods
Unlimited Power Partners
By calling upon synergistic service providers in your area, you can begin to grow your business exponentially.
This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.
Unlimited Power Partners
By calling upon synergistic service providers in your area, you can begin to grow your business exponentially.
This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.
Gift wrapping your business to exit
How Much Is Your Business Worth?
- How to position yourself to grow to multiple locations, including how to find people to run new locations for you
- Standard Operating Procedures: How to write Employee Handbooks, Hats,Etc
- Hiring an Executive Director
- How to run a satellite office
The Numbers Don’t Lie
Understanding Your KPIS
- Key performance indicators to track and measure for efficiency
- Track retention from each source and why that is important
- Cost to hire 100-500-1000 Caregivers to your Organization
- Understanding what a Caregivers does and how important they really are to a business. Day to day. How to set them up for success. Caregiver career path: advancement opportunities, promotions, different roles in organization
The Numbers Don’t Lie
Understanding Your KPIS
- Key performance indicators indicators to track and measure for efficiency
- Track retention from each source and why that is important
- Cost to hire 100-500-1000 Caregivers to our Organization
- Understanding what a Caregivers does and how important they really are to a business. Day to day. How to set them up for success. Caregiver career path: advancement opportunities, promotions, different roles in organization
The Home Care Evolution
Learn The Expectation of Direct Referral Marketing
- Learn where to go for qualified clients/ patients, and how to maximize your marketing efforts
- Become an expert at getting past the gatekeeper and forming quality relationships. Learn how to qualify accounts for affordability,
- Where to go for business: Finding N.E.R.D clients, who they are, & how many exist in your territory
Home Care Digital
How To THRIVE Online To Attract Clients, Referral Sources, and Caregivers
The digital world is constantly changing and if you want to stay ahead of the curve you must be able to adapt and change with the newest trends. Many of the digital marketing fundamentals remain constant while other pieces evolve and transform. When you build a strong online strategy it works cohesively with all areas of your business including sales, marketing, recruiting, and employee retention. Nick will share how you can start leveraging the power of the digital world without adding tons of tasks to your already busy plate. Prepare to learn the techniques and strategies that GET RESULTS!
Home Care Digital
How To THRIVE Online To Attract Clients, Referral Sources, and Caregivers
The digital world is constantly changing and if you want to stay ahead of the curve you must be able to adapt and change with the newest trends. Many of the digital marketing fundamentals remain constant while other pieces evolve and transform. When you build a strong online strategy it works cohesively with all areas of your business including sales, marketing, recruiting, and employee retention. Nick will share how you can start leveraging the power of the digital world without adding tons of tasks to your already busy plate. Prepare to learn the techniques and strategies that GET RESULTS!
Your Caregiver Retention Tool Box
The majority of new caregivers (57%) hired in home care agencies don’t stay more than 3 months. In fact, most (83%) new caregivers are gone within the first 6 months. Talk about high churn! This is dismal. The industry cannot ignore this data.
Office staff turns over just as much as caregivers. Without a stable office team, it’s tough to keep a stable caregiver workforce. There isn’t a simple answer to address this retention crisis.
In this dynamic presentation, Anne-Lise shares specific tips and techniques to create a solid retention masterplan for your agency. She recommends retention as a series of touch points, similar to positive strokes, happening at regular intervals. The ideal mix includes a combination of individualized events and group activities.
Looking at the reasons why caregivers leave, Anne-Lise shares successful examples of retention activities implemented by her clients across the country. This presentation comes with a participants’ workbook so you can create your own retention strategy for your agency.
Learn from the best in the business
Each Speaker Will Reveal Their Best Strategies for Home Care EVOLUTION
YOUR HOST
Steve “The Hurricane” Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed and excelled across vastly different industries. Steve founded Hurricane Marketing Enterprises in 2012 with a goal to help other business owners around the globe.
Steve’s passion is to lead business owners on the path to find people in need of their services and convert these prospects into clients. His company’s mission statement is to help business owners increase their census, revenue, and profits. Through his programs and presentations, he has guided thousands of individuals to grow their organizations and continues to help them blow away the competition.
With his dedication and hard work, Steve has developed a foolproof program that enables start-up companies to quickly get ahead of the competition while helping existing businesses experience an explosive transformation. Many of his clients double and even triple annual revenue in as little as 6 months.
Featuring
Kelly Szwed
Certified Organizational Development Coach and Certified Business Coach
Kelly Szwed is both a Certified Organizational Development Coach and Certified Business Coach with Hurricane Marketing Enterprises. She has come to the HME team with a professional background in marketing, advertising, public relations, event planning, and small business development spanning more than twenty years.
Prior to joining HME, Kelly was a marketing liaison with a private duty home care company, where she successfully liaised with hospitals, sub-acute rehabilitation facilities, and assisted living communities. She generated referrals from both new and existing sources, which led to increased revenue for the agency.
Kelly’s experiences in B2B and B2C sales and marketing, along with her passion for entrepreneurship as a former business owner in holistic health, and a home care marketer makes her a great addition to the HME coaching team. Some of her previous professional roles included project management at a prestigious Philadelphia-based advertising agency, as well as the Marketing Coordinator for a privately held family distribution business.
Kelly prides herself on her commitment to ongoing professional development. She has recently acquired several additional professional certifications including Organizational Development Coaching in 2021, and Neuro-Linguistic Programming Practitioner in 2022 from Symbiosis Coaching. She has held the Certified Life and Business Coach certification from World Coach Academy since 2014.
Kelly has also studied Psychology at Rider University. Kelly holds her Professional Therapy State Certificate from Health Choices Institute. She also holds a certification in Event Management from Mercer County Community College.
Alex Winningham
Business Coach, Hurricane Marketing Enterprises
Alex joins the Hurricane Coaching Team with nearly a decade in the healthcare industry. Starting in Assisted Living, she learned the value of listening. Each family would come in with different circumstances, and her job was to listen, affirm and guide them to the right choice. Experiencing what its like from the inside of a community brought her the insight she needed when she transitioned into home care.
Joining the home care world as a marketing representative, she quickly climbed the ranks in the industry. After just 6 months, she volunteered to co-lead a networking group of 65 people and after a few short years, helped grow it to over 300 people. She became a master networker, dynamic speaker and “go-to” girl in the senior care industry.
When Alex isn’t working, she enjoys time with her (almost) teenage son, 2 chihuahuas and friends. Her passion for health & wellness encompasses meditation, holistic modalities, yoga, infrared sauna sessions and developing a growth mindset through daily education and self reflection.
She believes all people can have the life they desire. With determination, consistency and an open mind, anything is possible.
Nicole Peretti
Executive Director & Business Coach
Nicole Peretti is the Executive Director at Hurricane Marketing Enterprises. She oversees all of the day-to-day operations, ensuring the business is run properly.
Some of Nicole’s responsibilities include accounting, quality control, business analytics and supervision of freelance employees. She works hard to ensure that all clients and potential clients receive the best possible service from HME.
Nicole is also a coach with the company, and has worked one-on-one with many clients, showing them the ropes and helping them to learn the in’s and out’s of HME’s programs. She guides clients and motivates them to stay focused on growing their revenue.
Annelise Gere
SPHR, Gere Consulting
Anne-Lise Gere, SPHR works with home care agencies across the country. She provides HR guidance and works on creating strong HR systems with franchise owners and independent agencies.
She also specializes in caregiver recruitment and retention strategies for agencies of all sizes. She writes weekly blogs on HR in Home Care, employment compliance and employee relations for small and growing businesses.
Anne-Lise is a committed HR professional. Since 2010, she serves as a subject matter expert with HR Certification Institute where she contributes to exam development for the SPHR, aPHR, SPHRi designations. HRCI provides the highest standard of professional credentialing for HR professionals worldwide.
Nick Bonitatibus
Owner, Digital Champions
Nick Bonitatibus is a business coach with a focus on all things digital marketing.
On a mission as the founder of Digital Champions, he is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads by increasing their online presence.
Over the last 7 plus years, Nick has helped thousands of individuals all over the country about improving online presence with his digital marketing techniques.
With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.
Nick’s tagline is “Let’s Grow Together,” which perfectly represents his desire to never stop improving while inspiring others to do the same.
Franny Schmidt
Owner, COO, Touching Hearts at Home
After spending a number of years in the technology industry, Franny and her business partner Stacey Tabor started Touching Hearts at Home – Denver Metro in 2014 with a desire to do meaningful work in their communities and enrich the lives of others.
Both have witnessed first-hand the incredible benefit that in-home care and companionship can provide to older adults, those battling illness and to their families.
Franny brings over 20 years of business and marketing experience to Touching Hearts at Home – Denver Metro.
David A.Tobin
Founder of Tobinleff
David A.Tobin is the founder and managing partner of TobinLeff, an M&Aadvisory firm that helps owners ofhome care agencies and service companies maximize and monetize enterprise value.
Over the past 12years, the team at TobinLeff have helped more than 150 owners of service firms sell their agencies or craft
exit plans.
Leah Kosatsky
Certified Business & Life Coach for the Homecare Evolution Team
Leah has over two decades of experience as a global entrepreneur running two businesses in coaching and communications. For the past five years, she has coached Home Care Evolution executives, coaches, administration, as well as some of their clients. She works behind-the-scenes of their ever increasing growth and success.
Seeing the pivot in business that occurred during the pandemic, and the change in the way CEOs and executives lead their teams, Leah developed an empathetic approach to leadership, management, sales, and employee retention. She is quick to identify the challenges that business owners face in the field and online, helping them implement effective, long-term growth strategies.
An advocate that smart, lucrative leadership is an inside job, Leah teaches a proven 5-step process to help you achieve steady business growth, manage your team with more ease, and live a purposeful and fulfilling life.
During the Home Care Evolution Conference, Leah will present a breakout session on the topic of “Empathetic Leadership” alongside Coach Kelly, as well as deliver a keynote on “The Myth of Work-Life Balance”.
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