Additional Topics

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We’re excited to share that more topics have been added to this Boot Camp's agenda. Be sure to check back for additional updates!

Using AI to Create a Better Caregiver Recruiting Experience

As more agencies adopt AI and automation in recruiting, it’s easy to focus on efficiency and overlook the caregiver experience. At Carework, we believe in technology that supports, not replaces, human connection. This session will explore how to use a human powered, AI accelerated approach to improve speed, communication, and engagement while keeping caregiver needs at the center.

Key Takeaways:

How to balance automation with a caregiver first experience
Where AI can improve speed and reduce drop off in the hiring process
How to apply a human powered, AI accelerated approach to recruiting
Common mistakes agencies make when implementing recruiting technology
Simple ways to stand out to caregivers in a competitive hiring market

Buy Back Your Time – Scale Your Business, Operate Like a Real CEO

Are you looking to take control of your time and elevate how you lead your business?

Join us for an upcoming webinar designed to help you shift from being busy in your business to leading it with intention and scalability.

Facilitated by new preferred vendor Solvo, this session will focus on how to operate more effectively as a business owner. You’ll gain practical strategies to help you scale your business, delegate with structure, and shift from day-to-day busyness to true leadership.

How Home Care Agencies Actually Win: Closing More, Standing Out, and Building Referral Engines

Most agencies struggle to grow not because of a lack of leads, but because they aren’t consistently closing, differentiating, or building scalable referral pipelines. This session focuses on improving your intake and sales process, clearly positioning your agency in the market, and building reliable referral funnels that drive long-term growth.

Key Takeaways:

How to improve your intake process to increase close rates and win against competitors
The key elements of a high-converting sales conversation
How to position your agency with real, effective differentiators
What drives referral partners to choose and stay with an agency
How to build consistent, repeatable referral pipelines
The metrics that show whether your efforts are actually working

Exact Words That Turn Objections Into Signed Agreements

Every home care agency owner has felt it: a strong assessment, a family that clearly needs help and then it ends with “I need to think about it” and you never get a hold of them again. In this session, Coach Samy breaks down the most common objections that cost private pay agencies thousands in lost monthly revenue and teaches the exact word-for-word responses that keep families moving forward. You will understand what families are really saying when they stall and meeting them there with confidence and a clear path to yes. Whether you’re handling intake yourself or training a team, you’ll leave with scripts you can use the same day.

Bullet Point Takeaways:

Why “I need to think about it” almost never means what it sounds like
The one question that uncovers the real objection every time
The Hurricane Method for handling price objections: stop competing on rate alone
How to use the assumptive close and trial period technique to reduce resistance without sacrificing revenue
Word-for-word scripts for the 5 objections that kill the most deals — including shopping around, waiting until after the holidays, and needing family approval

Tools + Teaming: Your Formula for Successful Business Development

Business development can be daunting. But, like any skill, with practice, intentionality, and planning, it can be made easy. A critical aspect of this is relying on great tools and great team members. During this session, we’ll share some of the great off-the-shelf tools anyone can use to be more effective and efficient in referrer activation. We’ll also highlight the most important people to add to your virtual sales team.

Takeaways

– Business development, like everything in life, is easier when it’s part of a standard routine

– Off-the-shelf tools, many free, like Google Maps and Grammarly, can help you be organized and efficient

– Teaming makes everything easier — you hold each other accountable. you share contacts, you learn and better one another

– Your best team members for your virtual sales team are likely outside your agency and they are excited to partner with you

Takeaways

– Business development, like everything in life, is easier when it’s part of a standard routine

– Off-the-shelf tools, many free, like Google Maps and Grammarly, can help you be organized and efficient

– Teaming makes everything easier — you hold each other accountable. you share contacts, you learn and better one another

– Your best team members for your virtual sales team are likely outside your agency and they are excited to partner with you

Discover Tactical Choices for Scalable Home Care!

Join us for an innovative session led by Chris Trempe from SwyftOps titled “Your Agency, Your Path: Tactical Choices for Scalable Home Care.”

In this interactive session, Chris is putting the power of choice in your hands. You will explore three critical areas every agency wants to master—Operations, Back-Office (Billing & Payroll), and the Competitive Landscape. For each area, you’ll select between two distinct paths (Option A or B), and Chris will dive into your chosen focus for tailored insights and practical strategies.

This choose-your-own-path format guarantees an engaging and highly relevant experience designed around what matters most to you and your agency’s specific needs.

Key Takeaways:

Understand how to identify and tackle the most pressing pain points in your agency.
Learn practical, immediately actionable strategies tailored to real-world home care challenges.
Gain insights into improving efficiency, profitability, and scalability—whether in operations, back-office systems, or technology choices.
Walk away with a decision-making framework to apply when evaluating processes, systems, or software.
Leave empowered with a personalized action step to drive meaningful improvement in your business.

Care to Be Different: How to Turn Technology Into a Growth Engine

Most home care agencies already have the technology they need to grow, but many only use a fraction of their capabilities. In this session, we’ll explore why technology often goes underutilized and how old habits keep agencies stuck in reactive workflows. Learn how combining the tools you already have with simple, intentional growth habits can transform your operations from manual and inconsistent to proactive and scalable. If you’re ready to break the rut and operate differently from your competitors, this session will show you how small process changes can unlock powerful results.

Key Takeaways:

Why most agencies only use a small portion of their technology—and how to change that
What causes the biggest time inefficiencies: manual processes, spreadsheets, and disconnected communication
How to shift from reactive operations to proactive growth using simple CRM-driven habits
Practical ways to use technology to track leads, nurture referrals, and drive consistent growth
Actionable steps to build repeatable systems that set your agency apart from competitors who aren’t willing to change

Human + AI: Building a Scalable, Caregiver-First Hiring Process

Are you struggling to hire enough high-quality caregivers to support your agency’s growth goals? Join Rachel Gartner, founder and CEO of Carework, to explore how blending human recruiting expertise with AI-powered systems can make your hiring process faster, more effective, and more compassionate.

Since 2018, Rachel and her team have helped home care agencies nationwide make over 30,000 caregiver hires, giving them unique insight into what works, and what doesn’t, in caregiver recruiting. In this session, you’ll learn what the fastest-growing agencies have in common, how to streamline hiring without losing the human touch, and why technology should support, not replace, human connection in your recruitment process.

Key takeaways:

How blending human recruiting expertise with AI can make caregiver hiring faster, more effective, and more compassionate.
Proven insights from supporting more than 30,000 caregiver hires since 2018, including what actually works and what to avoid.
The key traits and practices the fastest-growing home care agencies have in common.
How to streamline your recruitment process with technology while still keeping the human connection at the center

Mastering Your Digital Presence: How to Drive Sales, Referrals, and Caregiver Recruitment

This session provides essential strategies to drive sales, increase referrals, and attract top caregivers by building a powerful online presence. Attendees will learn how to leverage social media and video marketing to establish themselves as the go-to expert in their market. With a focus on practical frameworks, the session covers effective use of platforms like LinkedIn, YouTube, and Facebook to boost engagement, build credibility, and expand reach. By the end, participants will gain actionable insights and tools to enhance their digital presence, strengthen industry partnerships, and create a steady pipeline of caregiver applicants.

The Problem Wasn’t the Business — It Was Us

When leading a home care agency, it’s easy to focus on growth, operations, and staffing as the primary challenges. But often, the real issue is something less visible — a lack of alignment across the team. In this session, I’ll share how misalignment shows up, why it holds organizations back, and the leadership shift that can change everything.

Attendees will walk away with:

a practical approach to creating clarity
a framework that can be deployed to build alignment
strategies to build real momentum

Mastering Your Digital Presence: How to Drive Sales, Referrals, and Caregiver Recruitment

Struggling to stand out online or turn your content into real results? This session shows you how to use your digital presence to consistently drive sales, generate referrals, and attract high-quality caregivers.

You’ll walk away with clear, practical strategies to position yourself as the go-to provider in your market using social media and video. We’ll break down exactly how to use platforms like LinkedIn, YouTube, and Facebook to build credibility, increase engagement, and stay top of mind with both referral partners and caregivers.

By the end, you’ll have simple frameworks you can apply immediately to strengthen your brand, deepen relationships, and create a steady pipeline of new clients and caregiver applicants.

The Modern Growth Playbook: What’s Actually Driving Home Care Clients and Billable Hours

Home care agencies are flooded with marketing advice, yet many still struggle to turn effort into measurable growth. In this session, Holly Rehbock reveals what is truly working today and what agencies should stop doing immediately. Attendees will learn how modern search behavior, AI discovery, paid media, referrals, and reputation signals combine to influence family decision-making. The session also highlights the critical role of conversion infrastructure, mobile experience, and consistent messaging across channels. Agencies that understand how these elements work together can generate predictable client flow and maximize billable hours while avoiding wasted marketing spend.

Here are 5 bullet-point takeaways:

Why referrals alone are no longer enough to drive predictable growth
How families are using Google, AI, reviews, and social media to choose providers
The biggest marketing mistakes home care agencies should stop making immediately
How to improve website conversion rates, mobile experience, and inquiry handling
What agencies can do to generate more clients, increase billable hours, and reduce wasted marketing spend

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