Home Care Marketing

The Home Care Industry is quickly expanding. More and more people today are looking for help when it comes to senior care.  As you continue to market your business it is important to maintain a positive work environment to avoid caregiver shortage. While I know a bit about this topic, I thought it would be best to have an expert on the matter to speak with you.  On this week’s episode of a Drink with “The Hurricane,” I turned it over to my pal, Kevin, from the Institute for Professional Care and Education to discuss caregiver shortage and how to retain the caregivers you have.

With over 20 years of marketing and sales experience, Kevin will be speaking at the Hurricane Marketing Bootcamp on topics such as caregiver shortage and customer retention.  Customer retention is essential for a business to excel.

Caregiver shortage has become a big issue for many business owners and the question is why? It is important to not only market efficiently, but to also provide proper education to your employees. Employees are the backbone of your company and it’s important to maintain a positive work environment to further grow your business. Providing proper training is key to making a positive work and a happy employee.

When a caregiver is hired within your business, it is important to take the time to train them. Educate them on your specific services, as well as the history of your company. This will not only help your business, but it will also give the individual a way to be engaged within the company. 40% of all caregivers who do not receive any formal training tend to leave their job. This issue is easily avoidable.

As a business owner, you want to make sure that your caregiver feels appreciated. For example, Kevin shares his interaction with a caregiver in Washington. This caregiver recently received her Dementia Care certification. As a way to gain employee retention, she gave away a special prize for the three individuals in her business who also completed their Dementia Care certification. This is a great marketing tool that you can implement within your business. Kevin will discuss how to do so at our next Boot Camp in June.

It is also recommended to give praise to your caregivers when they exceed from what is expected of them. An example of this is a caregiver named Barbra. In her home state of New Jersey, Barbra was only required to work 12 hours for continuing education however she excelled this expectation. Can you guess how many hours Barbra worked? If so, save you answers for our Boot Camp June 8-10th. The person who answers correctly will win a brand new tablet to give to one your caregivers to show them your appreciation. This is an exceptional way to gain employee retention and “Blow Away the Competition.”