The 4 Part Target Customer

by Steve "The Hurricane" | Oct 3, 2020 | Home Care Marketing and Sales Consulting, Marketing

So your target customer, okay, many people who are my clients, or who have been to a boot camp, know who the home care target customer is. But if you haven’t been to one, or you are not a client of ours, like a coaching client, then you don’t know who our...

Hiring Conversions

by Steve "The Hurricane" | Sep 26, 2020 | Home Care Marketing and Sales Consulting, Recruit/ Retain Caregivers

So hiring conversions from 2019, overall. All right? So, overall. I’ll show you the masters in a second, but let’s just stay with the overall. This is everybody in the industry who participated in the survey. 49.2%, so basically half of the people who come...