Home Care Marketing
Hi, folks! Thanks for tuning in to another edition of A Drink with “The Hurricane.” I’m excited to discuss today’s topic — differentiating specialty programs.
In this free market society of the good ol’ USA, we’re faced with competition everywhere we turn. In any given local market, there could be dozens of home care companies all vying for the same clients.
The question is: What’s your specialty?
If you’re like the rest of us, you’ve probably experienced waiting weeks, or sometimes months, just to see a certain doctor (i.e. – podiatrist, orthopedic, etc.). That’s because specialists are busy, (really busy)!
So take this specialty model to your own home care business.
What do you specialize in that sets you apart from the rest? Are you the leading dementia or Alzheimer’s care company in your market? Do you specialize in fall-prevention services? Are you the go-to stroke specialist?
Whatever your niche is, you already have an advantage over the competition because you can charge a higher rate and recruit better caregivers. People are already accustomed to paying more for specialists anyway; so it makes sense to specialize in a certain area, and differentiate your company from the rest of the pack.
If you haven’t already done so, it’s time to dissect your business and see where you can stand out in the market place to gain as many referrals as possible. To earn more and hire the best, consider specializing in a certain area.
This is a hot boot camp topic, folks! Thanks for taking the time to hear me rant and rave today.
For that, here’s my gift to you – My fall-prevention specialty program.
Thanks again for stopping by. I’ll see you all next time!
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