Home Care Marketing

Hi, folks!  This episode is kick starting a series I’ll be doing on all things networking.  Plenty of people have told me about the challenges they face while networking, specifically, how much they actually loathe it.   Believe me, I hear your struggles.  But there’s a lot of value in networking; and I want to share some tips with you.

First and foremost, business cards are essential for networking, particularly those that provide lots of information.  You’ll want to fill both the front and back of your business cards, too.  It’s like owning a piece of real estate, my friends!  And you want to make sure that all of your real estate is being used, especially when it comes to networking.

You can see the example business card from my marketing rep days where the front lists the standard information like my name, title, company logo, phone number and email.  But take a look at the information on the back.  I actually borrowed this simple message from one of my real estate friends, which reads, “The greatest compliment I can ever receive is a referral from a friend or associate.”  Since you’re going to spend money on business cards, why not spend a little extra with a nice message on the back, if it’ll help you generate more leads?

As much as I loved my old business cards and how busy they were, (let’s face it, I’m a busy guy), some people had a hard time reading them.  So I’d like to caution you all against this.  Make sure the content of your business cards is clear.  Once the HME budget opened up, I had professional designers clean up our business cards to make them more legible.  A clear, crisp presentation is always the best way to go.

Your business card is a reflection of you and your business.  So use up both sides of that card and make it look sharp.

Now go out there, and start exchanging business cards to generate referrals.  Come back next week for more tips on network marketing… and how to blow away the competition!