The Hurricane’s Home Care Evolution Boot Camp Is Back!

Scale your business with confidence and immerse yourself with this legendary event!

May 3-5 | Houston, Texas, Hilton Houston Westchase

Read this before going ANY futher

Have you experienced any of this?

9

100 hour weeks

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Struggling to recruit and retain caregivers

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Stress from trying to keep up with the ever changing rules

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Wanting to grow but not being able to staff cases

Steve “The Hurricane” Can Help

 As a leader in the Home Care Industry, you know that keeping up with the latest strategies to find what’s working now can be a challenge since everything is changing so rapidly. While there are “tried and true” approaches to building a business, our industry has unique challenges that only experts in our field can fully understand.

For that reason, I assembled a world-class team of experts to contribute to this event.

As a Speaker & Editor-in-Chief of Home Care Evolution Daily Magazine my goal is to empower you with up-to-date knowledge from trusted and vetted experts and inspire you to make change happen and live out your purpose as a Home Care Leader.

ONLY 250 Seats Are Available

Steve “The Hurricane” 

President of Home Care Evolution

 Why Should You Attend The Home Care Evolution Boot Camp?

1. Learn What’s Working Now.

Clients that have followed The Hurricane program are generating millions of dollars AND helping thousands of seniors age in place with dignity and grace. You’ll learn what they’re doing to crush it, and you’ll take the same tactics and implement them in your own business. You’ll walk out of Day 3 with a notebook full of actionable strategies you can apply.

2. Network With Peers

Meet and connect with home care business owners who are going through the same journey as you, who have been where you are, and have overcome the same obstacles. You’ll leave The Hurricane Boot Camp having networked and formed strategic partnerships with people who share the same passion as you: to have an impact on our senior community.

3. GROW AND SUCCEED

Clients that have followed The Hurricane program are generating millions of dollars AND helping thousands of seniors age in place with dignity and grace. You’ll learn what they’re doing to crush it, and you’ll take the same tactics and implement them in your own business. You’ll walk out of Day 3 with a notebook full of actionable strategies you can apply.

Boot Camp Topics

Toggle open any item below to learn more about the presentation!

PRESENTATION HIGHLIGHTS

MAKE YOUR BUSINESS PROFITABLE

Understanding Your Business’s Profit Margins, Learn how to get your profits to 20% or greater through: Custom Pricing Start up Fees, Raising Caregiver Compensation, How to close at a higher rate, Contract Reviews for cancellation periods

Unlimited Power Partners

By calling upon synergistic service providers in your area, you can begin to grow your business exponentially. This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.

Gift wrapping your business to exit

How Much Is Your Business Worth? How to position yourself to grow to multiple locations, including how to find people to run new locations for you Standard Operating Procedures: How to write Employee Handbooks, Hats,Etc Hiring an Executive Director How to run a satellite office

 

The Numbers Don’t Lie

Understanding Your KPIs Key performance indicators to track and measure efficiency. Track retention from each source and why that is essential. Learn about the cost to hire 100-500-1000 Caregivers to your Organization. Understanding what a Caregiver does and how important they are to a business. Day to day. How to set them up for success. Caregiver career path: advancement opportunities, promotions, different roles in the organization

The Home Care Evolution

Learn The Expectation of Direct Referral Marketing Learn where to go for qualified clients/ patients, and how to maximize your marketing efforts. Become an expert at getting past the gatekeeper and forming quality relationships. Learn how to qualify accounts for affordability, Where to go for business: Finding N.E.R.D clients, who they are, & how many exist in your territory

Home Care Digital: How To THRIVE Online To Attract Clients, Referral Sources, and Caregivers

The digital world is constantly changing and if you want to stay ahead of the curve you must be able to adapt and change with the newest trends. Many of the digital marketing fundamentals remain constant while other pieces evolve and transform. When you build a strong online strategy it works cohesively with all areas of your business including sales, marketing, recruiting, and employee retention.

In this training you will learn how to start leveraging the power of the digital world without adding tons of tasks to your already busy plate. Prepare to learn the techniques and strategies that GET RESULTS! Care Digital: How To THRIVE Online To Attract Clients, Referral Sources, and Caregivers

 

Empathetic Leadership: Empower Your Team & Retain Caregivers 2.0 – A Practical Approach

Co-Presented by
Kelly Szwed, CODC, CBC, CLC & Certified Organizational Development Coach Leah Kosatsky, PPCC Certified Business & Life Coach

What is empathy and why is it crucial to cultivate it as a leader in today’s workplace?

Understand the importance of cultivating empathy as a leader to create more loyalty with your caregivers.

Discover the “Poverty Mindset” and what motivates caregivers.

Recognize survival behavior in caregivers and how to be more proactive when dealing with it.

How to have difficult conversations so that both sides feel like they’ve been valued and heard.

Answering the Call - Part 2

Have you ever called a company to buy something, only to change your mind after the rep provided you with messy customer service? On the flip side, have you ever walked into a store not expecting to make a purchase, but the customer service was so good that you went for it anyway? In this presentation, I will show you a proven system that helps you and your entire team achieve the latter. With some simple sales training, tips & tricks – we can increase your conversion ratio, employee satisfaction, and billable hours. 

Learning Objectives: Step-by-step process for achieving a higher conversion from prospect to client – receive an editable document with verbiage to go along with each section of the new prospect call sheet – role-playing to get comfortable with this new process to bring in more clients than you can imagine!

The Nurse’s Voice: Finding Staffing Solutions in the Annual State of Nursing Report

Get the nurses’ perspective on the state of senior care nursing today. While some of the data is challenging to be sure, it also provides insights that can help providers develop creative solutions to meet their staffing needs. David will translate these insights into actionable strategies that Administrators can implement today to address their staffing challenges. The ShiftMed Annual State of Nursing Survey was conducted by Wakefield Research among 500 US nurses, including 400 RNs, 50 LPNs, and 50 CNAs, between August 4th and August 15th, 2022. 

Redefining Work-Life Balance 2.0: How to achieve personal and professional balance by working smarter, not harder

Is work-life balance even possible? You may have heard of the Sand-Jar analogy, if you put sand into the jar first, there is no room for the rocks or the pebbles. The same can be applied to your life and your business. If you spend all your time and energy on excessive busyness it will make less time for your business, and you will never have room for the things that are truly important. 

In this talk, you will learn how to redefine what balance means to you and learn how to say ‘yes’ to the things that matter most. Additionally, you will discover Leah’s practical approach to balance called the Productivity-Balance Blueprint. Remember, it takes a village to support your life and your business, so that you can achieve greater success in multiple areas of your life.

A Shift In The Way You Operate

If you are having trouble with recruiting Caregivers that have the experience needed for your clients, retaining Caregivers after ypu hire them, and providing the training needed for a caregiver to grow with your company & client needs, then this presentation is for you. 

Learning Objectives:

– Creating jobs ads that attract the Caregivers you want, that can provide the best care for your clients.

-How to recruit more efficiently so that ypu have a quick turn around from the time the Caregivers apply for a position to starting their first shift with your company.

-How to start a new case, providing the training that caregivers want & need, and the learning the type of communication that is essential for any successful Home Care Agency.

-Retaining a caregiver beyond the 90 days & elevating them based on their experience, performance & training. 

How to Use an Ops System to Win the Recruiting and Retention War

Weaponizing an operating system can make you victorious over your competitors in the ongoing battle for caregiver recruiting and retention.   Choosing a system with the right tools, then understanding how to promote and deploy them in your marketplace is critical.  Chris Trempe, chief operating officer at SwyftOps, will train you to leave this Boot Camp prepared to win and retain more recruits when you fully use a system’s available features.

 

In this session you will learn:

 

  • What features can be used to drive retention and recruitment?
  • What impact on-demand pay can have overall.
  • How to advertise these features to stand out from the competition.

Venture & Growth

Nowadays it can be next to impossible to try and get ahead all on your own. You need someone that can show you the ropes and help you make needed connections. Plus, trying to keep up with the never-ending stream of office tasks makes it difficult to focus on what’s truly important: Providing excellent care to your clients. 

This is why Home Care Evolution exists. Steve “The Hurricane” and his team have empowered home care providers to attract total care patients, get better caregivers, and increase profit margins with less effort.

 

Streamline Your Processes

If your team is in need of streamlining their processes, automate their workflows, and operate more effectively and efficiently so they can focus on what they love doing: caring for their patients, then this is the conference for you

Steve “The Hurricane” has developed a foolproof program which enables start-up companies to quickly get ahead of the competition while helping existing businesses experience an explosive transformation beyond $10 million in revenue. Many of his clients double and even triple annual revenue in as little as 6 months.

https://homecareevolution.com/modules/

$1,200 Value

Learn from the best in the business.

Featured Speakers

YOUR HOST

Steve “The Hurricane” Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed and excelled across vastly different industries. Steve founded Hurricane Marketing Enterprises in 2012 with a goal to help other business owners around the globe.

Steve’s passion is to lead business owners on the path to find people in need of their services and convert these prospects into clients. His company’s mission statement is to help business owners increase their census, revenue, and profits. Through his programs and presentations, he has guided thousands of individuals to grow their organizations and continues to help them blow away the competition.

With his dedication and hard work, Steve has developed a foolproof program that enables start-up companies to quickly get ahead of the competition while helping existing businesses experience an explosive transformation. Many of his clients double and even triple annual revenue in as little as 6 months.

Featuring

Melissa Bagely

Business Coach, Hurricane Marketing Enterprises

Melissa Bagley, Home Care Coach with Hurricane Marketing Enterprises, has 20+ years of Healthcare industry experience. She currently works for Hurricane Marketing Enterprises (Also known as Home Care Evolution), where she coaches Home Care owners and their team with their marketing, operations, recruitment & retention needs. Melissa has extensive experience and success with all levels of Home Care Companies from startups to established (10+ Million Dollar Agencies) home care companies across the country.

Within the last few years, she has created and developed several coaching classes with Hurricane Marketing Enterprises, and is now being offered to hundreds of clients. Her most popular classes include, but not limited to, “How to Market During Lockdown,” “How to Marketing After Lockdown,” and “Marketing Strategies using Medicare.gov.” Melissa prides herself with the tremendous knowledge and experience she has obtained during her career, and continues to challenge herself and her clients to exceed personal and business goals. Prior to becoming a Coach, she was a VP of Marketing & Business Partner for a Home Care Nurse Registry in Florida for 3.5 years. Melissa oversaw the marketing & business development of the company throughout the offices in Florida. 

 

Kelly Szwed

Certified Organizational Development Coach and Director of Coaching Development

Kelly Szwed is a Business Coach and the Event On-Site Liaison for Hurricane Marketing Enterprises. She comes to the HME team with a professional background in marketing, advertising, public relations, event planning and small business development spanning almost twenty years.

Prior to joining HME, Kelly was a marketing liaison with a private duty homecare company, where she successfully liaised with hospitals, sub-acute rehabilitation facilities and assisted living communities. She generated referrals from both new and existing sources, which led to increased revenue for the agency.

Kelly’s experiences in B2B and B2C sales and marketing, along with her passion for entrepreneurship as a former business owner in holistic health, and a home care marketer makes her a great addition to the HME coaching team.

Kelly studied Psychology at Rider University, received state certification in Holistic Health and Massage Therapy at Health Choices Institute, and has a certification in Event Management from Mercer County Community College She also prides herself as a Certified Life and Business Coach with a certification from World Coach Academy.

Leah Kosatsky

Business Coach, Hurricane Marketing Enterprises

Leah has over two decades of experience as a global entrepreneur running two businesses in coaching and communications. For the past five years, she has coached Homecare Evolution executives, coaches, administration, as well as some of their clients. She works behind-the-scenes of their ever increasing growth and success.

Seeing the pivot in business that occurred during the pandemic, and the change in the way CEOs and executives lead their teams, Leah developed an empathetic approach to leadership, management, sales, and employee retention. She is quick to identify the challenges that business owners face in the field and online, helping them implement effective, long-term growth strategies.

An advocate that smart, lucrative leadership is an inside job, Leah teaches a proven 5-step process to help you achieve steady business growth, manage your team with more ease, and live a purposeful and fulfilling life.

During the Homecare Evolution Conference, Leah will present a breakout session on the topic of “Empathetic Leadership” alongside Coach Kelly, as well as deliver a keynote on “The Myth of Work-Life Balance”.

David Posner

Business Coach, Hurricane Marketing Enterprises

David Posner is a Business Coach for Hurricane Marketing Enterprises. He comes to the HME team with a professional background in sales, marketing, operations, and business development. David started his career in the health care industry over 10 years ago as a pharmaceutical sales representative.

His sales success and innate leadership quickly led him from sales representative to the the sales management development program, where he was able to aid the marketing team in launching new products, train sales representatives on ipad technology and manage the inside sales team.

David’s passion for seniors brought him to a private homecare company as the
Executive Director where he oversaw the Maryland, DC and Virginia branches. Over the next 3 years he helped increase the revenue to over $12 million and when he moved to the position of Regional Sales Director he doubled the size of the sales force.

Recently, David joined forces with another private duty company as the VP of Business Development. His focus has been to create and oversee the company’s first outside sales team, leading the team to over $2 million in sales within the first year.

Nick Bonitatibus

Owner, Digital Champions

Nick Bonitatibus is a business coach with a focus on all things digital marketing.

On a mission as the founder of Digital Champions, he is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads by increasing their online presence.

Over the last 7 plus years, Nick has helped thousands of individuals all over the country about improving online presence with his digital marketing techniques. 

With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.

Nick’s tagline is “Let’s Grow Together,” which perfectly represents his desire to never stop improving while inspiring others to do the same.

 

Richele Wilkins

President and Administrator of Caring Hands Home Health Inc. 

Richele Wilkins is the President and Administrator of Caring Hands Home Health, Inc. She graduated from Prairie View A&M University in 1996 with a Bachelor’s Degree in Nursing. Richele moved from Texas to North Carolina shortly after graduating and settled in the Triad, the community she has come to love. She worked for Baptist Hospital as a young nurse but quickly fell in love with the elderly and disabled adult population.

Richele worked for Evergreens Senior Healthcare for 5 years and excelled in several different positions, including 11-7 Shift Supervisor and Unit Director of Nursing. In 2001 the dream for a home care agency was fulfilled and Caring Hands Home Health was born. From then until now, Richele Wilkins has made it a daily mission to put the clients and employees first and to lead a company that strives to provide the very best in in-home care. Richele always says, “There may come a time for a nursing home but until then we want to keep our clients happy at home because we all know…There’s No Place Like Home.”

Sadie Kvenild

Vice President and Co-Owner of Peggy’s Home Care

Sadie Kvenild started her career as a private caregiver with her mother Peggy. She is a natural born leader who starting to manage people at the age of 18. Sadie grew up on a ranch and would rather ride a horse than go to school. In 2009 her and Peggy Co-founded Peggy’s Home Care. Sadie is passionate about helping people and entrepreneurship. She thinks of herself as a self-taught Social Entrepreneur.  She enjoys spending time in nature with her family, rock climbing and being around animals. 

Chris Trempe

COO of Swyft Ops

During 20-plus years of experience driving growth and operational improvement for various franchised and independently owned businesses, Chris has drawn upon a distinct blend of expertise and passion.  This approach has proven to influence businesses to reach new levels of success.  Chris has used his multi-industry expertise to reinvigorate stagnant teams and assist start-ups to execute strong plans for scalable growth.  In 2019, Chris was recruited to join the SwyftOps executive team, where he launched a leading provider of homecare operating software.  Over the past 3 years, guided by his go-to-market strategy, SwyftOps has grown its subscriber base within both the franchise and independent homecare spaces.  The platform delivers an affordable, customizable, user-friendly, and supportive environment that quickly adapts to market trends.   Chris is a partner at SwyftOps and serves as its COO.

 

Jeremy Fuller

Managing Director of Grow Home Care Marketing

Jeremy has over 20+ years of web design and SEO / digital marketing experience based on return on investment.

He has launched 5 startups, has extensive experience with web design and digital marketing for home care agencies and has deep knowledge of digital marketing psychology. He got his start with affiliate marketing with campaigns generating more than $5,500 a day in revenue.

After learning how to optimize his own marketing campaigns through conversion optimization, heat maps, SEO, Google ads, Facebook ads and learning everything there is to know about copywriting and the marketing the psychology behind it he has gone to generate millions of dollars for clients through his managed campaigns.

 

See what our past Attendee’s have to say!

Client Testimonials

"No better partner to help me grow my business!"

“There is NO better partner to help me grow my business! Without a doubt – the luckiest day for me and my business was discovering Hurricane Marketing – Steve Weiss – his entire team and our incredible one on one coach. Within one year, they have helped guide me with important strategic decisions and it only took about 30 days to understand the overall value of all the of the programs, boot camps, individual coaching, mastermind classes/coaching – I could go on and one. They are the REAL deal and they are worth every single dollar that I pay for the advice and personal attention that I receive. I would highly recommend them to anyone in this industry and I am happy to talk to any prospective client. Thanks Hurricane Marketing for all you do for us!”

-Ann E

"This Strategy Works"

“As a newbie to the business, I was floundering with very few leads, and no prospects for growth. Home Care Evolution (formerly Hurricane Marketing Enterprises) has helped me understand the type of marketing that is necessary in this business, how to do the marketing, who to do the marketing to, and the realistic time frames to expect results. I am only 4 weeks into the course/coaching and am already seeing why this strategy works.”

-Close To Home Caregivers

"A full solution service"

“Our source for renewal. The Hurricane team has been an essential part of our business growth. Helping us work through the operational, marketing, personal, and recruiting needs. They are a full solution service.”

-Assured Quality Home Care

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