In this week’s Episode of “A Drink with the Hurricane” Steve the Hurricane talks about Power Partners and why they are important to have. It’s all about “Duplication” of efforts. The more Power Partners you have, the more ground you can cover, and the more referrals you will generate.
Hi, folks, Steve “The Hurricane” here. And for today’s topic of “A Drink With the Hurricane”, we are going to talk about power partners.
Folks, if you’ve been watching me for the last five, six years now, you know, if there is one thing I am known for, it is all about Power Partners. I have created this movement about interdisciplinary professionals working together, going after a common target, to develop relationships that raise both companies or all companies together. You ever hear the saying rising tides lift all boats? Well that is the concept of Power Partners at its very core.
Every Boot Camp, every conference, every presentation I’ve ever spoken at, they all request The Creation of Power Partners. Now, this is one of, I think, 16 or 17 slides of a 90-minute presentation, to kick-off and open the Referral Masters Bootcamp in February. I cannot stress enough that you register and sign up for this right now. Now, this is just what power partners can do.
The first thing that power partners can do, and why people like power partners so much is we can refer each other business. Now if you think about who can be a power partner, it’s home health, hospice, private duty. Those are the primary three. At the Hurricane Boot Camp, I’ll go over all the others and specifically what we’re looking to get, and gain from the relationship that we have with them. Home health, hospice, and private duty, all three are what I call the interdisciplinary team that make up the three-legged stool of home-based providers because without one or the other, it doesn’t stand properly and it’ll fall over. So you need to have all three working together. So clearly, referring each other is essential to the power partnership.
But the relationship doesn’t stop with referring each other.
There’s also collaboration on events. Every single healthcare entity, or at least the successful ones, they do events on a regular, consistent basis. Now if you’re doing an event by yourself, an event could be $500, $1,000, $2,000, $5,000, depending on how big you wanna go with the event. That can be very expensive, plus, you have to do it all by yourself.
When you collaborate on an event, you’re bringing your power partners together, and you’re sharing in the responsibility of promoting it, paying for it, and making it a successful event and outcome for all parties involved. So collaborating on events is super important. Besides the collaboration, there’s also promoting each other’s events. Every single account that I go into, I need to have a reason to show up. Now granted, I’m there to ask for referrals, no doubt. But I have to be able to get past the gatekeeper, I have to have a purpose for my visit. Nothing is easier than to say hey, I have an invitation to this event coming up in a few weeks. I would like to give it to the social worker, the discharge planner, the marketing rep, etc.
So when I have a power partner who has an event, and I may not be collaborating on it, I’m still gonna take a bunch of those invitations and give them out, because it gives me a reason to show up in other places, and I’m helping my power partner increase the attendance. I plan on going to the event anyway, and I’m gonna share in those contacts. So it’s a win for everybody by splitting the advertising costs.
When I go to the Alzheimer’s Association conference, that conference costs $1,000-$1,500 to be a vendor. Ask the people at the event: “hey, if I’m a sponsor, can I share the costs with one of my power partners, and we share the table together?”
Nine times out of 10, they’re gonna say okay, sure, no problem, because they want their $1,000, their $1,500, to offset the costs of the event. So, if they don’t mind it, split the costs. If it’s $1,000, now it’s 500 for you and 500 for them, and you share in the connections and the contacts, together. That’s just one example of several, of sharing advertising costs.
And then finally is the co-marketing together. And this is where I talk about the multiplier effect, and duplication of marketing efforts, and sharing connections and contacts. I’m gonna get into in greater detail at the bootcamp, so that you have everything you need to go and execute it in your territory.
So if you haven’t signed up for the bootcamp already, I highly recommend you do so, because we only do the Referral Masters bootcamp once a year, and that is February of 2018. If you miss it, you have to wait until February of 2019 before we do the Referral Masters bootcamp again.
So if 2017 wasn’t the way you thought it was going to be, if it was okay but it wasn’t the goals that you set, or if it was great but you want 2018 to be your best year yet, start it off ON FIRE!
Get the training, get the know-how. Sign Up today, for the Hurricane Referral Masters Boot Camp. I will see you in Irvine, California, where I’m gonna give you everything you need to BLOW AWAY THE COMPETITION!