Hi guys, it’s Melissa, one of the coaches with Hurricane Marketing Enterprises. Today, we are going to be talking about what makes you different from your competitors.
This is probably one of my favorite topics, you know, if you’re a client of mine, that I have absolutely asked you this before, and I like to hear how others respond, and you will be surprised at how many responses sound exactly the same. So, you think that you’re saying something different, but when in fact, you’re saying exactly what your competitors are saying. So, that’s why we’re going to be going over this, this specific topic today, because I really want you to be different.
So, to give you an example of that, a lot of what people do respond with is, “Oh, we train our caregivers, we specialize in dementia, we specialize in fall prevention, we always answer your phone call, when you call our office, we always return your phone call in a timely manner, you know, you can always reach me, I’m always available, you know, we go, we go above and beyond, and hire the best caregivers.” You know, we, they just, you know, talk all about how they are just absolutely the best. They talk about how they follow up with their, with their clients, and make sure that they are enjoying their services, that they’re getting everything that they have expected, and what they’ve signed up for, and all of this sounds great, and I love that. So, I’m glad that you’re doing and saying all of that, but you should be doing all of that, and that’s something that just blows my mind, that that is what you’re saying that you’re different.
You should be training your caregivers, you should be hiring the best, you should be following up with your clients. Your care, your competitors are not going out there saying, “Oh, we hire mediocre caregivers, we never check up on our clients, and if you call me, I might answer.” They’re not saying those things, they are literally saying the exact same thing that you’re saying.
So, you’re probably sitting there and wondering, “Well then, what are we supposed to say, when they, when they ask that? Like, I thought we are doing something different, I thought, you know, maybe having a dementia program, or fall prevention program was different.” And it, and it can be, you know, what about why, “I thought that we were supposed to train our caregivers in all of these different things, and that is what made us different.” And it can be.
And so, what I mean by that is, truly what makes you different from your competitors, that none of your competitors could ever say that they do, are your outcomes. Your outcomes are what make you different, your success rate. So, you know, think about that. When you’re comparing, you know, trying to find the best Italian restaurant, you’re not going to go, and pick one Italian restaurant over the other, because when you call to make a reservation, they answered quicker than the other place, or maybe they didn’t answer at all. You’re not going to maybe not go, if you heard that they’re amazing, you’re going to think, “Oh, they’re so busy, I need to get my butt down there so I can get a seat.” Right?
Or maybe, you know, the hostess was very nice or, you know, they come in and when the, your server comes and greets you and says, “Just so you know, whatever order you put in, I’m going to be communicating that to my chef, and they’re going to make exactly what you want, and then I’ll come out, and I’m going to make sure that you did get that.” They’re going to be like, awesome. Yeah, you should be doing that, right?
So again, this goes for you guys as well. So, if you track your success rate, and your readmissions, your hospitalization rate, that’s what’s going to make you different. It’s showing what all of those things are doing, the communication, the training, hiring the best, is that, is it, is it proving that you’re providing the best care? I don’t know, let me see what that your success rate, your testimonies, those again, are going to be something that is gonna stand up and put you, differentiate you from your competitors.
