What should you look for when hiring a marketing rep?
Ever wonder if you hired the right Marketing Rep for your agency? Time and time again we see business owners question their decision, and come to HME for help.
As we all know, a Marketing Rep is the voice for you and your agency. They are the one that will ultimately set you apart from the competition. Hiring the right Marketing Rep is crucial, but the question here, folks, is “When is the right time to hire a marketing rep?”
If you are a brand new business owner, I know what you are thinking. “Steve, I need to hire a marketer right away… right!?” WRONG! It is important to set up your business for success and avoid hiring a Marketing Rep until you have about 750-1,000 weekly billable hours. This will guarantee you the finances needed to hire a Marketing Rep.
Once you achieved this goal, here are some qualities to look out for when hiring a marketer:
- Field Experience
- Go Getter Personality
- Comfortable in the field
- Able to handle rejection
It is important that a Marketing Rep can handle the unexpected, and anything else that is thrown their way. In the hiring process, it is important that the individual has EXPERIENCE. This will help you weed out those who are not qualified for the job. As a business owner, you want someone who is comfortable in the field and has had success in the past.
This individual must have a strong backbone and be able to handle rejection well. It is all about PERSISTENCE here. THERE WILL BE REJECTION. Remember, people only refer those who they know, like, and trust. It can take upwards of 8 to 12 visits to get a referral from an account.
We recommend that your marketing representative to be a full-time, salaried position with the opportunity to earn a commission so they will WANT to go out and market for you. During the hiring process, it is important to manage the candidates’ expectations. Let them know it may take 3-6 months to earn a commission. If the individual is a go-getter and is excited to earn commission, he or she might be a great candidate for the job.
We hope you enjoyed today’s tip! If you are ready to take your business to the next level, consider some of our holiday deals going on now until Dec 14th. Give yourself the gift of Home Care Marketing Training and SAVE with the following products:
- The Ultimate Referral Package
- Hurricane University
- Boot Camp Trifecta