Home Care Marketing Strategies
Just as Val mentioned in the video above, Facebook has been growing and evolving to include a wider and older audience. This means more of our potential clients are sharing, liking, and poking around. A few years ago, Facebook would not necessarily have been a good use of time for growing your social media presence, but with the changing technology and the younger generation pushing the older generation to keep up, Facebook is now a GREAT place to be when it comes to your online marketing efforts. Facebook has done a fantastic job of allowing users to create groups, communities, and business pages…and customize them to reflect a user’s brand and message. Essentially there is a space for everyone on Facebook, which allows us to tap into and cultivate relationships. There are many ways to engage and be active on Facebook, which Val will be sharing with everyone on the next Home Care Revenue Builders webinar. If you aren’t a member yet, I suggest you sign-up and be on this webinar to learn from one of the best in the industry on online marketing. I also suggest creating a Facebook business page for your company if you haven’t done so already. Another helpful aspect of Facebook is the advertising. It offers similar targeting structure to Google Adwords and is typically cheaper and more effective.
With integrating your online marketing and direct referral marketing efforts, you can align yourself to become the go-to Home Care agency of choice in your area. A lot of effort and hard work is needed on both fronts, but it is worth the reward of getting referrals, growing your business, and “Blowing Away the Competition!”
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Here’s a link for the Home Care Pulse Benchmarking Study so you can go buy this incredible resource yourself. http://benchmarking.homecarepulse.com/order. If you use the promo code HME15 (case sensitive), then you will get a 15% discount.