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Latest Videos
Prioritize These Marketing Activities For Referrals
One community event a week, that’s all it takes to start building powerful relationships. Whether it’s a wine and cheese night at an assisted living, a hospital vendor fair, or a CEU event packed with social workers, nurses, and administrators, these are the people who drive referrals.
Is your business development professional showing up where it counts?
Do you want to know more about what marketing activities drive referrals? Watch the full episode here.
How to QUICKLY Update Your Operations Manual
re you struggling with training new team members?
Here’s a tip: When delegating tasks, have the original task performer document exactly how it’s done. Then, the new person should be able to follow those instructions and complete the task without any help.
If they can’t, the operations manual isn’t clear enough and needs a rewrite! The manual should ensure clarity and independence.
Learn how to QUICKLY update your operations manual by watching the full episode here
Entrepreneurs and Freedom
Connecting with fellow entrepreneurs is a game-changer.
Masterminds provide invaluable peer support, fresh perspectives, and actionable strategies you might miss when you’re in the daily grind. It’s the key to shifting from working in your business to working on it.
Are you part of a mastermind group? I would love to hear your experiences in the comments!
Click here to watch the full episode
Secret to $3.2M
Who’s there when hospice can’t be?
Hospice offers amazing support but it’s not 24/7. That’s where we come in—providing a caregiver to fill the gaps to ensure comfort, dignity, and quality of life in those final days.
As an agency owner, are you tapping into this opportunity to serve and grow?
Can I Scale With A Small Population Territory?
https://youtu.be/-o7fh3B9Kdk
7 Steps To Freedom In Running My Home Care Agency
https://youtu.be/VjHK3ic9jgc
Marketing & Sales
The One Thing That Is Hurting Your Business’ Growth
https://www.youtube.com/watch?v=HiDlxzRh-oM&feature=youtu.be Your business may be working hard—but is one hidden issue holding it back? In The One Thing That Is Hurting Your Business’ Growth, uncover the common mistake that quietly slows progress, drains time, and...
Why You Need A Sales Presentation Binder To Close Patients
https://youtu.be/Ydm2TMKc3_c Are you leaving patients undecided—or walking away—because your message isn’t clear or confident? In Why You Need A Sales Presentation Binder To Close Patients, learn how a simple, professional binder can build trust, answer objections,...
Continuum of Care From Referral Sources
https://youtu.be/9BzztlZ05iA Did you know the national average for home health readmission rates is 15%? That's 15 out of every 100 patients returning to the hospital within 30 days! Here's the truth: when home care agencies wrap around the home health benefit and...
Caregiver Recruitment & Retention
4 Ways To Retain Caregivers
Caregivers. Everything is about caregivers. We can’t get enough of them, and we don’t have enough ways to keep them working for us. We spend tens of thousands of dollars every year, getting caregivers. And so, we must make sure that if we’re spending that kind of resources on getting caregivers, that we’re doing everything we can to keep them working for us. This is why on today’s episode of “A Drink With The Hurricane,” I’m gonna share four ways that you can help to retain your caregivers.
3 Tips To Pay Top Dollar To Your Caregivers
So the most recent home care pulse report came out just last week. And after having combed through that entire benchmark study, there were several findings that really jumped out to me as a high priority to address. And the first one of those is the caregiver wage.
As we know, caregiver turnover is at an all time high. There are caregiver shortages and labor shortages that are so tremendous, not only affecting healthcare, it actually is spread across all industries. Recently, on LinkedIn, I shared an article about how Verizon has decided in the United States of America, they are going to start all employees at $20 an hour. And this makes it much more difficult for people to attract caregivers because being a caregiver is a much more demanding job than selling cell phones, working at a Verizon store. And so when you think about the national average pay rate for a caregiver right now is around $15 an hour, $20 at Verizon will completely flood the market. So how do we combat this? Watch today’s video to find out!
3 Ways to Reduce Caregiver Acquisition Costs
Hey There, I was looking at the Home Care Benchmark Study and there were two specific graphics I had to address on this week’s Drink With “The Hurricane”. The first one was the cost of acquiring one client and the other was the cost of acquiring one caregiver. Now, a lot of people don’t calculate this, and it’s something that you really should do. Why? Find out more by watching today’s video.
Coaches Corner
10 Questions To Ask Yourself When You Are Not Getting Referrals
Not getting the referrals you were hoping for? In today's episode of Coaches Corner, Jen Gasper talks about 10 Things To Ask Yourself When You Are Not Getting Referrals. My name is Jen Gasper, and I'm a coach with Hurricane Marketing Enterprises. Today on Coaches...
5 Reasons To Visit A Referral Source
A common mistake we see is that owners and marketers show up to referral sources to just say hi or drop off brochures, but you do want to do that every time. In today's episode of Coaches Corner, Meghan Smith discusses 5 Reasons To Visit a Referral Source. ...
How To Use Weird Holidays To Stand Out In Your Referral Sources
On today's episode of Coaches Corner, Jen Gasper, shares some of her favorite marketing strategies that can be fun and help you to stand out in your referral sources. Hey everybody! It's Jen Gasper, one of the business coaches with Hurricane Marketing Enterprises, and...
Home Care Evolution Quarterly
Understanding Medicaid For Non-Medical Home Care: Tips To Win & Manage More Referrals by Julio Barea
This article is a recap of a free webinar CareTime ran to help home care agencies win more Medicaid clients. To watch the 20-minute webinar, visit: Win More Medicaid Clients. Basics of Medicaid Medicaid is a state and federal program that provides health...
From Clicks To Care: Transform Your Agency’s Digital Presence by Leah Kosatsky
In today’s digital world, having a strong online presence is as crucial as the care you provide. You want to attract targeted leads and gain more clients, but you're not sure where to start, how to invest your time and money, or what strategic priorities to set. As a...
From High Turnover To High Retention: Building A Loyal Caregiver Workforce by Jon Riede
The home care industry is constantly changing, and demographic trends show that the next decade will only bring more change… and at a faster pace. As the demand for quality caregivers keeps going up, effective staffing strategies are more important than ever. We all...
Let’s Get Started
Are you ready to make more money with less effort so you can enjoy more free time? Then click “Get Started Now” to take the first step towards maximizing your profits while freeing yourself from day to day operations! Not sure where to start? Our experts will help you determine which of our services is right for you.
Steve "The Hurricane" through Home Care Evolution provides the following services:
- Advertising and marketing consultancy
- Advice in the field of business management and marketing
- Business management and consulting services for the healthcare industry
- Guidance on customer service, accounting services, and marketing services
- Business management consulting with relation to strategy, marketing, production, personnel and retail sales matters
- Business marketing consulting services
- Business marketing services
- Consultation services
- Creative and strategic consultation regarding development and production of marketing campaigns for others
- Consulting in the field of sales methods, sales management, and sales improvement
- Development of marketing strategies and concepts
- Direct marketing consulting services
- Marketing consultation in the field of HealthCare Services, Consisting of Home Health, Private Duty, and Hospice
- Marketing consulting
- Business education and training services, such as developing and facilitating customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives
- Business education and training services, such as developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders
- Life coaching services in the field of Personal Growth and Development
- Peer to peer coaching services in the field of Sales and Marketing
- Professional coaching services in the field of Sales and Marketing
- Providing group coaching in the field of Sales and Marketing
Contact Home Care Evolution Today!
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Latest Free Training
Marketing Reasons For Drop In Visits
https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....
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