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Latest Videos

Build an Empowered Team and a Business That Runs Itself

https://youtu.be/X237rLZNOgY The key to sustainable growth is creating a team that can thrive without constant oversight. In this video, learn how to develop empowered leaders, build accountability, and implement systems that allow your business to operate efficiently...

Creating Power Partners with Home Health and Hospice

https://youtu.be/Q9ZWMb2aLf4 Strong partnerships between home care, home health, and hospice providers can enhance care coordination, improve client outcomes, and drive mutual growth. This video explores how to build and strengthen referral relationships, establish...

Getting Social Workers To Refer

https://youtu.be/myxgzo7B9MM Social workers are often key decision-makers when families need trusted home care services. This video shares practical strategies for building meaningful relationships with social workers, demonstrating your agency’s value, and becoming a...

How To Improve Your Patient Conversion Ratios

Turning inquiries into admitted patients requires more than just generating leads—it’s about building trust and guiding families through confident decision-making. In this video, learn proven strategies to improve your patient conversion ratios, including better intake communication, faster response times, effective follow-up, and addressing caregiver concerns with empathy and clarity. Discover how small improvements in your process can lead to significantly higher admissions and stronger overall growth for your agency.

The 5 Communication Points of Leadership by David Posner

Strong leadership starts with clear, intentional communication. In this video, David Posner outlines the five essential communication points every leader must master to build trust, align teams, and drive performance. Learn how consistent messaging, active listening, clarity of expectations, feedback loops, and purposeful reinforcement can transform the way leaders connect with their teams and create a more cohesive, high-performing organization.

Marketing Reasons For Drop In Visits

https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....

Marketing Tactics for Home Care Marketers

https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...

Referrals Equal Freedom

https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...

Caregiver Standards: Balancing Expectations and Support

https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...

What Traits To Have To Be An Effective Home Care Marketer

https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.

First Time Visits for Home Care Referrals

In this episode of “A Drink with the Hurricane,” I’m going to start off by painting a picture for you.  You are, a brand new Home Care Marketing Rep, and it’s your first few weeks on the job.  You hear that Social Workers are in a position to refer you business.  So...

When Should I Train a New Marketing Rep?

Welcome to a very special episode of “A Drink with the Hurricane.”  I hope you enjoyed our dramatization…I definitely enjoyed filming it.  As one of the company’s Directors, I frequently handle calls from business owners across the country who are looking for help...

Branding Your Home Care Company for Success!

In the webinar this month, we talked all about BRANDING! We all know how important it is to have great brand recognition for our company. Hurricane Marketing Enterprises Coach and Branding Expert, Mickey "The Monsoon", teaches you great tips for branding your Home...

Join Team Hurricane Today!

Want to learn great marketing strategies and techniques that you can't get anywhere else?  Join the “Members Only” section of our website for exclusive content and monthly LIVE webinars.  You will also have access to downloadable materials and our archive of monthly...

Marketing to an Assisted Living Facility

Get an inside look into marketing to an Assisted Living Facility in this month's Team Hurricane Webinar, Nicole Parker will open your eyes on how to market your Home Care company to Assisted Living Facilities. As a prior Assisting Living Marketer, Nicole Parker knows...

Reasons Social Workers Refer

There is always that thought in the back of our heads wanting to know exactly what it is we can do to get the Social Worker to refer us. In this Team Hurricane Webinar Steve "The Hurricane"  removes the mystery as we dive in to "Reasons Social Workers Refer". Enjoy...

Marketing & Sales

Discussing Price…Here’s How

Discussing Price…Here’s How

Video Transcipt Hi folks, Steve the Hurricane here, and for today's episode of A Drink with a Hurricane, we are going to talk about having or being shy when it comes to discussing price on an inquiry call. So in this example here that you saw at the dramatization,...

Caregiver Recruitment & Retention

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Steve "The Hurricane" through Home Care Evolution provides the following services:

  • Advertising and marketing consultancy
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  • Marketing consulting
  • Business education and training services, such as developing and facilitating customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives
  • Business education and training services, such as developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders
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  • Peer to peer coaching services in the field of Sales and Marketing
  • Professional coaching services in the field of Sales and Marketing
  • Providing group coaching in the field of Sales and Marketing

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Latest Free Training

Star of the Month: November

Star of the Month: November

Great success is not easy and often comes with struggles. This individual had some issues with a marketing rep, but was able to overcome it! Congratulations to our November Star of the Month!

Schedule a FREE strategy consult now!