Are you aiming to be the go-to home care leader everyone trusts in your area? Well, you’ve come to the right place. I’m Nick Bonitatibus, the guy behind Digital Champions. You might be wondering, where’s Steve? I’m not Steve, but I’ve been in the game for a while. Before starting my own gig, I cut my teeth at what’s now Homecare Evolution, back when it was Hurricane Marketing Enterprises.

I’ve learned a ton from Steve and the gang, enough to keep me hooked. In fact, I’ve been speaking at their bootcamps since 2016. Speaking of which, the upcoming one in San Antonio? It’s going to be epic. Today, on a drink with the hurricane (I’m not the hurricane, but I’ll drink to that), we’re diving into what it takes to be a home care leader in your neck of the woods.

Let’s Talk Business:

Attracting the right people, be it partners, clients, or caregivers, is a game-changer. Establishing yourself as a reliable expert, showcasing your knowledge, is your secret sauce in your local market. Look at Steve—killing it on YouTube for years! You follow him because he knows his stuff. You can do the same.

Knowledge Gap in Home Care:

Believe it or not, there’s a massive lack of knowledge in the home care field. People are clueless about costs, types of care, you name it. You, my friend, have the power to educate and serve your community. By sharing what you know, you’re not only building your brand but making a real impact in people’s lives.

Why YouTube is Your Best Friend:

YouTube isn’t just a platform; it’s a goldmine. Unlike other social media where your post vanishes into thin air, a good YouTube video stays relevant. It’s like hiring an employee that works tirelessly for you. And hey, it’s not just about views. Your content can directly impact your business and community.

Defining Your Niche:

You need to ask yourself, what do you want to be known for? Identifying your specialty program and owning it is key. Take Jonah, for instance. He went all-in on dementia-related content. His dedication didn’t go unnoticed. He even snagged a board seat at the Alzheimer’s Association. That’s the power of niche leadership.

The Ripple Effect of Education:

Creating educational content isn’t just about branding; it’s about making a difference. Skip’s video on communicating with dementia patients didn’t just resonate with those seeking home care. It touched the heart of someone dealing with special needs. Education is indeed the most powerful tool we can use to change the world.

Seize the Opportunity:

Becoming a leader isn’t just about business success; it’s about making an impact. It’s about stepping out, sharing, and leading by example. As Nelson Mandela rightly put it, education is the key to change. You hold valuable information that can genuinely help people—so why not share it with the world?

Don’t Miss Out:

If you’re eager to learn more about getting your message out there, you’ve got to be at the upcoming Hurricane Bootcamp in San Antonio. I’ll be there, Steve will be there, and a bunch of other incredible speakers too. It’s an event you don’t want to miss. Check out for more details.


So there you have it. It’s not just about being a business leader; it’s about being a leader who inspires, educates, and makes a difference. Your knowledge is your superpower, and by sharing it, you’re not just growing your brand, but you’re also changing lives. Step up, be the voice, and watch your influence grow.