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Latest Videos
Marketing Tactics for Home Care Marketers
https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...
Referrals Equal Freedom
https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...
Caregiver Standards: Balancing Expectations and Support
https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...
What Traits To Have To Be An Effective Home Care Marketer
https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.
The One Thing That Is Hurting Your Business’ Growth
https://www.youtube.com/watch?v=HiDlxzRh-oM&feature=youtu.be Your business may be working hard—but is one hidden issue holding it back? In The One Thing That Is Hurting Your Business’ Growth, uncover the common mistake that quietly slows progress, drains time, and...
Why You Need A Sales Presentation Binder To Close Patients
https://youtu.be/Ydm2TMKc3_c Are you leaving patients undecided—or walking away—because your message isn’t clear or confident? In Why You Need A Sales Presentation Binder To Close Patients, learn how a simple, professional binder can build trust, answer objections,...
Marketing & Sales
The 5 Communication Points of Leadership by David Posner
Strong leadership starts with clear, intentional communication. In this video, David Posner outlines the five essential communication points every leader must master to build trust, align teams, and drive performance. Learn how consistent messaging, active listening, clarity of expectations, feedback loops, and purposeful reinforcement can transform the way leaders connect with their teams and create a more cohesive, high-performing organization.
Marketing Reasons For Drop In Visits
https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....
Marketing Tactics for Home Care Marketers
https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...
Caregiver Recruitment & Retention
Improve Profits Through Proper Recruitment KPI Tracking
https://www.youtube.com/watch?v=Z7FO6HUjaMM
The Best Way To Retain Caregivers
Recruiting and retaining caregivers is one of the toughest challenges a home care owner may face. On today’s episode of A Drink With “The Hurricane” Steve will discuss the best way to retain your caregivers!
How To Market To Caregivers
https://www.youtube.com/watch?v=4WxnQmAITLc Steve "The Hurricane" (00:00): What's up everybody? It's Steve "The Hurricane" here, and for today's episode of A Drink with the Hurricane, we're going to talk about one of the many ways we can market to get more caregivers....
Coaches Corner
Coaches Corner: Mindfulness Featuring Coach Samy
In this week’s newsletter, we are bringing back an old favorite our “Coaches Corner” series, and this week we have a special topic mindfulness brought to you by our very own coach Samy!
Ideas for Sponsored Activities Part 2
- Hi, I am Jen Gasper and I'm a coach with Hurricane Marketing Enterprises, and today on this episode of Coaches Corner, I'm gonna talk to you about sponsored activities. Have you ever been thinking about the sponsored activities that you could potentially do for...
How To Handle Objections Over The Phone
Hi everybody, I'm Jen Gasper, one of the coaches with Hurricane Marketing Enterprises, and today on Coaches Corner, I'm going to talk to you a little bit about ideas for overcoming objections when you're on an inquiry call. How many of you have gotten done doing an...
Home Care Evolution Quarterly
Goal Setting Matters: A Blueprint for Success by Scott Weiss
In the fast-paced and competitive world of business, goal setting is the compass that guides owners and operators toward sustained success. Whether you’re a seasoned home care agency owner with years of experience or just starting out on your own for the first time,...
Navigating the Storm: A 17-Year Journey in Home Care by Debbie Humphrey
Seventeen years ago, when I first started in the home care business, I could never have imagined the challenges and triumphs that lay ahead. Through the ups and downs, alongside my two adult daughters, Sarah and Laura, our mission has always remained the...
How an Unwavering Commitment to World Class Service, Urgency, and Autonomy Can Drive Home Care Growth by Michael Betsch
Scaling a home care business from $11 million to $21.6 million in just two years is a remarkable achievement—one that is made possible through an unwavering focus on customer service, a high sense of urgency, and empowering coordinators with full autonomy. Here’s how...
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Steve "The Hurricane" through Home Care Evolution provides the following services:
- Advertising and marketing consultancy
- Advice in the field of business management and marketing
- Business management and consulting services for the healthcare industry
- Guidance on customer service, accounting services, and marketing services
- Business management consulting with relation to strategy, marketing, production, personnel and retail sales matters
- Business marketing consulting services
- Business marketing services
- Consultation services
- Creative and strategic consultation regarding development and production of marketing campaigns for others
- Consulting in the field of sales methods, sales management, and sales improvement
- Development of marketing strategies and concepts
- Direct marketing consulting services
- Marketing consultation in the field of HealthCare Services, Consisting of Home Health, Private Duty, and Hospice
- Marketing consulting
- Business education and training services, such as developing and facilitating customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives
- Business education and training services, such as developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders
- Life coaching services in the field of Personal Growth and Development
- Peer to peer coaching services in the field of Sales and Marketing
- Professional coaching services in the field of Sales and Marketing
- Providing group coaching in the field of Sales and Marketing
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Latest Free Training
How To Improve Your Patient Conversion Ratios
Turning inquiries into admitted patients requires more than just generating leads—it’s about building trust and guiding families through confident decision-making. In this video, learn proven strategies to improve your patient conversion ratios, including better intake communication, faster response times, effective follow-up, and addressing caregiver concerns with empathy and clarity. Discover how small improvements in your process can lead to significantly higher admissions and stronger overall growth for your agency.
Schedule a FREE strategy consult now!