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Latest Videos

Marketing Reasons For Drop In Visits

https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....

Marketing Tactics for Home Care Marketers

https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...

Referrals Equal Freedom

https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...

Caregiver Standards: Balancing Expectations and Support

https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...

What Traits To Have To Be An Effective Home Care Marketer

https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.

The One Thing That Is Hurting Your Business’ Growth

https://www.youtube.com/watch?v=HiDlxzRh-oM&feature=youtu.be Your business may be working hard—but is one hidden issue holding it back? In The One Thing That Is Hurting Your Business’ Growth, uncover the common mistake that quietly slows progress, drains time, and...

Why You Need A Sales Presentation Binder To Close Patients

https://youtu.be/Ydm2TMKc3_c Are you leaving patients undecided—or walking away—because your message isn’t clear or confident? In Why You Need A Sales Presentation Binder To Close Patients, learn how a simple, professional binder can build trust, answer objections,...

7 Steps Of Freedom In My Home Care Business

https://www.youtube.com/watch?v=SRvsyu0glhE Ready to take control of your time, income, and impact? In 7 Steps To Freedom In My Home Care Business, discover the exact steps to build a home care business that works for you—not the other way around. Learn how to...

Continuum of Care From Referral Sources

https://youtu.be/9BzztlZ05iA Did you know the national average for home health readmission rates is 15%? That's 15 out of every 100 patients returning to the hospital within 30 days! Here's the truth: when home care agencies wrap around the home health benefit and...

Skyrocket Your Home Care Referrals With This Strategy!

https://youtu.be/8Yb9ZrgZ8c4 Have you wondered what happens when you market alongside a Power Partner? It creates a multiplier effect! If you and your partner consistently visit a referral source together, a subconscious association forms. This is Neurolinguistic...

Bottlenecks That Hinder You From Reaching Master Level Status

Here’s a game-changer many home care agencies miss: only 25% track their readmission rates! This is a huge competitive advantage for you.

When you can show hospitals and rehabs how your services directly help their patients stay out of the hospital, you show value and save Medicare funding. That’s an invaluable reason for them to send you referrals.

What data points do you use to show your value to referral sources?

Prioritize These Marketing Activities For Referrals

One community event a week, that’s all it takes to start building powerful relationships. Whether it’s a wine and cheese night at an assisted living, a hospital vendor fair, or a CEU event packed with social workers, nurses, and administrators, these are the people who drive referrals.

Is your business development professional showing up where it counts?

Do you want to know more about what marketing activities drive referrals? Watch the full episode here.

How to QUICKLY Update Your Operations Manual

re you struggling with training new team members?

Here’s a tip: When delegating tasks, have the original task performer document exactly how it’s done. Then, the new person should be able to follow those instructions and complete the task without any help.

If they can’t, the operations manual isn’t clear enough and needs a rewrite! The manual should ensure clarity and independence.

Learn how to QUICKLY update your operations manual by watching the full episode here

Entrepreneurs and Freedom

Connecting with fellow entrepreneurs is a game-changer.

Masterminds provide invaluable peer support, fresh perspectives, and actionable strategies you might miss when you’re in the daily grind. It’s the key to shifting from working in your business to working on it.

Are you part of a mastermind group? I would love to hear your experiences in the comments!

Click here to watch the full episode

Secret to $3.2M

Who’s there when hospice can’t be?
Hospice offers amazing support but it’s not 24/7. That’s where we come in—providing a caregiver to fill the gaps to ensure comfort, dignity, and quality of life in those final days.
As an agency owner, are you tapping into this opportunity to serve and grow?

Marketing & Sales

Caregiver Recruitment & Retention

4 Ways To Retain Caregivers

4 Ways To Retain Caregivers

Caregivers. Everything is about caregivers. We can’t get enough of them, and we don’t have enough ways to keep them working for us. We spend tens of thousands of dollars every year, getting caregivers. And so, we must make sure that if we’re spending that kind of resources on getting caregivers, that we’re doing everything we can to keep them working for us. This is why on today’s episode of “A Drink With The Hurricane,” I’m gonna share four ways that you can help to retain your caregivers.

Coaches Corner

How To Ask For The Business (Part 3)

How To Ask For The Business (Part 3)

Hey everybody, it's Jen Gasper, coach with Hurricane Marketing Enterprises and this is the last part of my three part series of The Coach's Corner regarding asking for the business. In part two of my series, I talked a lot about how to ask for the business in an...

How To Ask For The Business (Part 2)

How To Ask For The Business (Part 2)

Hi, my name is Jen Gasper, and I'm a coach with Hurricane Marketing Enterprises. And this is part two of the three-part series on asking for the business. If you didn't catch part one of the series, you need to go back and watch that first. Click Here To Watch Part 1...

How To Ask For The Business (Part 1)

How To Ask For The Business (Part 1)

You have just completed a lunch & learn in-service. What's next? In this week's episode of Coaches Corner, HME Coach, Jen Gasper discusses asking for the business in a three-part series. Here is part one...   You have just delivered this amazing lunch and...

Home Care Evolution Quarterly

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Steve "The Hurricane" through Home Care Evolution provides the following services:

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Latest Free Training

Referrals Equal Freedom

Referrals Equal Freedom

https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...

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