Videos, Articles, and blogs
Free Resources
Enter your info to receive new free training videos and updates in your inbox from us!
Latest Videos
7 Steps Of Freedom In My Home Care Business
https://www.youtube.com/watch?v=SRvsyu0glhE Ready to take control of your time, income, and impact? In 7 Steps To Freedom In My Home Care Business, discover the exact steps to build a home care business that works for you—not the other way around. Learn how to...
Continuum of Care From Referral Sources
https://youtu.be/9BzztlZ05iA Did you know the national average for home health readmission rates is 15%? That's 15 out of every 100 patients returning to the hospital within 30 days! Here's the truth: when home care agencies wrap around the home health benefit and...
Skyrocket Your Home Care Referrals With This Strategy!
https://youtu.be/8Yb9ZrgZ8c4 Have you wondered what happens when you market alongside a Power Partner? It creates a multiplier effect! If you and your partner consistently visit a referral source together, a subconscious association forms. This is Neurolinguistic...
The Powers Within
https://www.youtube.com/watch?v=dcEVmYDRsNc&feature=youtu.be Ever heard yourself say, "That will never work for me," or "I can't do that?" As soon as you utter those words, you limit your potential. Your mindset is everything! In any business, especially home...
Why You Need A Sales Presentation Binder To Close Patients
Ever wonder how to truly wow potential clients? This is a short clip of a roleplay to show you exactly how to deliver an impactful sales presentation! We’ll dive into the critical importance of a sales presentation binder, your ultimate tool for guiding the conversation and closing more deals.
Bottlenecks That Hinder You From Reaching Master Level Status
Here’s a game-changer many home care agencies miss: only 25% track their readmission rates! This is a huge competitive advantage for you.
When you can show hospitals and rehabs how your services directly help their patients stay out of the hospital, you show value and save Medicare funding. That’s an invaluable reason for them to send you referrals.
What data points do you use to show your value to referral sources?
Marketing & Sales
Referrals Equal Freedom
https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...
Caregiver Standards: Balancing Expectations and Support
https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...
What Traits To Have To Be An Effective Home Care Marketer
https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.
Caregiver Recruitment & Retention
Get More Caregivers Without Increasing Compensation
On today’s DWTH we’re talking about getting more caregivers without increasing the compensation. I understand not every company has the ability to raise their rates, because you have to have an abundance of referrals in order to raise your rates. So here’s the ultimate way. It’s really just one way that we can increase the referrals and ability to attract and hire more caregivers. Watch today’s video to find out.
Tips on Handling Holiday Time Off For Your Caregivers
You know Thanksgiving, Christmas, and New Year’s are coming up and they’re going to be here before we know it. And you’re going to have a whole bunch of caregivers that are going to want to take off for the holiday and not every one of them is going to be able to have time off.
So, what do you do? How do you handle it? Here we go!
How To Maintain The Schedule Of Your Caregivers
Maintaining your census schedule is one of the most difficult parts of operating a home care business. That is why for today’s episode of “A Drink with The Hurricane”, I put together some tips and ways to make it easier to maintain the schedule of your caregivers.
Coaches Corner
How To Ask For The Business (Part 3)
Hey everybody, it's Jen Gasper, coach with Hurricane Marketing Enterprises and this is the last part of my three part series of The Coach's Corner regarding asking for the business. In part two of my series, I talked a lot about how to ask for the business in an...
How To Ask For The Business (Part 2)
Hi, my name is Jen Gasper, and I'm a coach with Hurricane Marketing Enterprises. And this is part two of the three-part series on asking for the business. If you didn't catch part one of the series, you need to go back and watch that first. Click Here To Watch Part 1...
How To Ask For The Business (Part 1)
You have just completed a lunch & learn in-service. What's next? In this week's episode of Coaches Corner, HME Coach, Jen Gasper discusses asking for the business in a three-part series. Here is part one... You have just delivered this amazing lunch and...
Home Care Evolution Quarterly
How an Unwavering Commitment to World Class Service, Urgency, and Autonomy Can Drive Home Care Growth
Scaling a home care business from $11 million to $21.6 million in just two years is a remarkable achievement—one that is made possible through an unwavering focus on customer service, a high sense of urgency, and empowering coordinators with full autonomy. Here’s how...
Building a Successful Homecare Business: Lessons Learned from My 15-Year Journey
When I started my homecare business in January of 2010, I left behind a career as a Registered Nurse in a local trauma center. My nursing career had included years of experience as a paramedic on a mobile intensive care unit and as an ER nurse. While I was skilled in...
6 Key Industry Trends To Transform Benchmarking Data Into Business Decisions by Todd Austin
You wouldn’t choose your next new car based solely on a gut feeling. So why risk it when running a business? This year, leaders in the long-term and post-acute care industry are transforming their business decisions by relying on industry data to guide...
Let’s Get Started
Are you ready to make more money with less effort so you can enjoy more free time? Then click “Get Started Now” to take the first step towards maximizing your profits while freeing yourself from day to day operations! Not sure where to start? Our experts will help you determine which of our services is right for you.
Steve "The Hurricane" through Home Care Evolution provides the following services:
- Advertising and marketing consultancy
- Advice in the field of business management and marketing
- Business management and consulting services for the healthcare industry
- Guidance on customer service, accounting services, and marketing services
- Business management consulting with relation to strategy, marketing, production, personnel and retail sales matters
- Business marketing consulting services
- Business marketing services
- Consultation services
- Creative and strategic consultation regarding development and production of marketing campaigns for others
- Consulting in the field of sales methods, sales management, and sales improvement
- Development of marketing strategies and concepts
- Direct marketing consulting services
- Marketing consultation in the field of HealthCare Services, Consisting of Home Health, Private Duty, and Hospice
- Marketing consulting
- Business education and training services, such as developing and facilitating customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives
- Business education and training services, such as developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders
- Life coaching services in the field of Personal Growth and Development
- Peer to peer coaching services in the field of Sales and Marketing
- Professional coaching services in the field of Sales and Marketing
- Providing group coaching in the field of Sales and Marketing
Latest Free Training
The 5 Communication Points of Leadership by David Posner
Strong leadership starts with clear, intentional communication. In this video, David Posner outlines the five essential communication points every leader must master to build trust, align teams, and drive performance. Learn how consistent messaging, active listening, clarity of expectations, feedback loops, and purposeful reinforcement can transform the way leaders connect with their teams and create a more cohesive, high-performing organization.
Schedule a FREE strategy consult now!












