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How to Determine Your Top 20

How to Determine Your Top 20

Home Care Referrals I decided to let Professor “H.” take over this week’s episode of “A Drink with the Hurricane.”  He has some great tips on growing your Home Care business and how to execute them in a practical way. Let’s talk about prioritizing for a minute.  We’re...
What are the Best Promotional Items?

What are the Best Promotional Items?

Home Care Marketing I decided to go old school in today’s vlog and talk about something I touched upon during my very first episode of “A Drink with the Hurricane” – promotional items! These are all the things that help our target audience or client base to remember...
How Can You Overcome a Bad Day?

How Can You Overcome a Bad Day?

Home Care Marketing On this episode of “A Drink with the Hurricane,” I wanted to talk about something we as home care marketing professionals have all experienced plenty of times. Picture it—you begin your day with excitement, doing everything you can to grow...
Are You Qualifying Your Accounts?

Are You Qualifying Your Accounts?

Home Care Marketing I can’t tell you how many home care marketers complain to me about their lack of referrals.  Despite their hard-working efforts, so many marketing representatives are falling short of getting business.  And the question is always, “WHY?” The answer...
Hiring a New Marketing Rep?

Hiring a New Marketing Rep?

Home Care Marketing I know we like to have fun with these dramatizations, but this one in particular addresses a pretty serious matter.  Tony and I wanted to show home care agencies what NOT to do when they hire a new marketing representative. This exact scenario...