Home Care Marketing I can’t tell you how many home care marketers complain to me about their lack of referrals. Despite their hard-working efforts, so many marketing representatives are falling short of getting business. And the question is always, “WHY?” The answer...
Home Care Marketing I know we like to have fun with these dramatizations, but this one in particular addresses a pretty serious matter. Tony and I wanted to show home care agencies what NOT to do when they hire a new marketing representative. This exact scenario...
Home Care Referrals Marketing visits are essential for developing relationships with your home care accounts. But why do so many marketers struggle with these drop-by visits? In tonight’s episode of “A Drink with the Hurricane,” we look at ways to make your visits...
Home Care Marketing It’s 4pm. You just walked out of another referral source that was too busy to see you. They took your information, they said they would call you if they had someone for you, they asked you to leave. You’re exhausted. It’s been a long day. You...
Home Care Marketing January 12, 2013 It’s a NEW YEAR. And with the new year, comes a new Season of “A Drink with the Hurricane”. This year we up the ante a bit by going to Martinis from Wine. In the first Episode, we discuss the importance of having...
Home Care Referrals Are you keeping tabs on your business? Are you bringing in too many cases that are below your minimum rate? The best tool I found for calculating and keeping good count is Operational Metrics of Measurement. Looking at the weekly number of hours...
