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Latest Videos

Build an Empowered Team and a Business That Runs Itself

by | June 22, 2026 | Motivation | 0 Comments

https://youtu.be/X237rLZNOgY The key to sustainable growth is creating a team that can thrive without constant oversight. In this video, learn how to develop empowered leaders, build accountability, and implement systems that allow your business to operate efficiently...
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Creating Power Partners with Home Health and Hospice

by | June 8, 2026 | Marketing Strategy | 0 Comments

https://youtu.be/Q9ZWMb2aLf4 Strong partnerships between home care, home health, and hospice providers can enhance care coordination, improve client outcomes, and drive mutual growth. This video explores how to build and strengthen referral relationships, establish...
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Getting Social Workers To Refer

by | May 17, 2026 | Marketing | 0 Comments

https://youtu.be/myxgzo7B9MM Social workers are often key decision-makers when families need trusted home care services. This video shares practical strategies for building meaningful relationships with social workers, demonstrating your agency’s value, and becoming a...
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How To Improve Your Patient Conversion Ratios

by | April 27, 2026 | Marketing | 0 Comments

Turning inquiries into admitted patients requires more than just generating leads—it’s about building trust and guiding families through confident decision-making. In this video, learn proven strategies to improve your patient conversion ratios, including better intake communication, faster response times, effective follow-up, and addressing caregiver concerns with empathy and clarity. Discover how small improvements in your process can lead to significantly higher admissions and stronger overall growth for your agency.

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The 5 Communication Points of Leadership by David Posner

by | April 13, 2026 | Marketing | 0 Comments

Strong leadership starts with clear, intentional communication. In this video, David Posner outlines the five essential communication points every leader must master to build trust, align teams, and drive performance. Learn how consistent messaging, active listening, clarity of expectations, feedback loops, and purposeful reinforcement can transform the way leaders connect with their teams and create a more cohesive, high-performing organization.

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Marketing Reasons For Drop In Visits

by | March 18, 2026 | Home Care Marketing and Sales Consulting, Marketing | 0 Comments

https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....
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Marketing Tactics for Home Care Marketers

by | March 18, 2026 | Home Care Marketing and Sales Consulting, Marketing | 0 Comments

https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...
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Referrals Equal Freedom

by | March 18, 2026 | Marketing, Home Care Marketing and Sales Consulting | 0 Comments

https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...
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Caregiver Standards: Balancing Expectations and Support

by | February 9, 2026 | Recruit/ Retain Caregivers, Home Care Marketing and Sales Consulting | 0 Comments

https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...
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What Traits To Have To Be An Effective Home Care Marketer

by | January 6, 2026 | Marketing Strategy, Home Care Talk Show, Marketing | 0 Comments

https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.
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Steve "The Hurricane" through Home Care Evolution provides the following services:

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When and How to Hire a New Marketing Rep

When and How to Hire a New Marketing Rep

Ever wonder if you hired the right Marketing Rep for your agency? Time and time again I see business owners question their decision, and come to HME for help. As we all know, a Marketing Rep is the voice for you and your agency. They are the one that will ultimately...

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