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Latest Videos

Build an Empowered Team and a Business That Runs Itself

https://youtu.be/X237rLZNOgY The key to sustainable growth is creating a team that can thrive without constant oversight. In this video, learn how to develop empowered leaders, build accountability, and implement systems that allow your business to operate efficiently...

Creating Power Partners with Home Health and Hospice

https://youtu.be/Q9ZWMb2aLf4 Strong partnerships between home care, home health, and hospice providers can enhance care coordination, improve client outcomes, and drive mutual growth. This video explores how to build and strengthen referral relationships, establish...

Getting Social Workers To Refer

https://youtu.be/myxgzo7B9MM Social workers are often key decision-makers when families need trusted home care services. This video shares practical strategies for building meaningful relationships with social workers, demonstrating your agency’s value, and becoming a...

How To Improve Your Patient Conversion Ratios

Turning inquiries into admitted patients requires more than just generating leads—it’s about building trust and guiding families through confident decision-making. In this video, learn proven strategies to improve your patient conversion ratios, including better intake communication, faster response times, effective follow-up, and addressing caregiver concerns with empathy and clarity. Discover how small improvements in your process can lead to significantly higher admissions and stronger overall growth for your agency.

The 5 Communication Points of Leadership by David Posner

Strong leadership starts with clear, intentional communication. In this video, David Posner outlines the five essential communication points every leader must master to build trust, align teams, and drive performance. Learn how consistent messaging, active listening, clarity of expectations, feedback loops, and purposeful reinforcement can transform the way leaders connect with their teams and create a more cohesive, high-performing organization.

Marketing Reasons For Drop In Visits

https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....

Marketing Tactics for Home Care Marketers

https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...

Referrals Equal Freedom

https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...

Caregiver Standards: Balancing Expectations and Support

https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...

What Traits To Have To Be An Effective Home Care Marketer

https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.
2020 Industry P&Ls!

2020 Industry P&Ls!

https://www.youtube.com/embed/6QDbnI4Z5QM What's up everybody? It's Steve The Hurricane here with another exciting episode of "A Drink With The Hurricane". Today, I'm gonna go over the 2020 industry numbers on profit loss statements. This is something I'm very...

Creative Ways to Ask for the Business

Creative Ways to Ask for the Business

https://www.youtube.com/embed/KBkgS7JAdog I'm going to start with asking for the business. One of the things that we are working for is referrals, right? And there's nothing worse than going into a place and trying to get a referral by saying, "Hey, do you have any...

5 Best Apps for the Field

5 Best Apps for the Field

So, let me start. My name is David Posner. I am one of the part-time coaches right here with The Hurricane Marketing. I'm very excited to be with you guys today, for this coach's corner. Give you my quick 30 second background. So who am I? I'm a part-time coach with...

Marketing & Sales

Tips on Longevity and Working With Skilled Nursing Facilities 

Tips on Longevity and Working With Skilled Nursing Facilities 

“In this week’s episode of A Drink With The Hurricane, Steve interviews his colleague, Tim Hodges, Founder of Honor Aging. Tim is a consultant serving Hospitals and Skilled Nursing Facilities. In this interview, he shares tips on increasing longevity in the workplace, how to live healthier longer, working with SNFs, how to get your foot in the door, and so much more.

Increase Your Profits Without Raising Your Rates

Increase Your Profits Without Raising Your Rates

This is one of those things that a lot of people have a hard time with. We know we need to increase our profits, and not because we’re trying to be greedy, but because the cost of doing business is at an all-time high. Every aspect of running our business costs more now than it ever has in any other time in history. And we can’t always raise our rates. I recommend raising your rates twice a year just to keep it current with everything. That’s good when you raise your rates today but what about three months from now when the cost of doing business has gone up and you’ve already raised your rates?

When Should Your Hire More Staff

When Should Your Hire More Staff

When should I hire more staff to help me run my agency? This is a really important question that I get asked often when I’m speaking at conferences or conventions, and everything else in between, on webinars and so on. When do I hire more staff? And the reason why this is such an important question is because we know we can’t do it all alone. On the flip side, we also don’t want to have too much staff, which affects the business’s profits. So what is that happy medium? Find out in today’s video.

Caregiver Recruitment & Retention

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Home Care Evolution Quarterly

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Are you ready to make more money with less effort so you can enjoy more free time? Then click “Get Started Now” to take the first step towards maximizing your profits while freeing yourself from day to day operations! Not sure where to start? Our experts will help you determine which of our services is right for you.

Steve "The Hurricane" through Home Care Evolution provides the following services:

  • Advertising and marketing consultancy
  • Advice in the field of business management and marketing
  • Business management and consulting services for the healthcare industry
  • Guidance on customer service, accounting services, and marketing services
  • Business management consulting with relation to strategy, marketing, production, personnel and retail sales matters
  • Business marketing consulting services
  • Business marketing services
  • Consultation services
  • Creative and strategic consultation regarding development and production of marketing campaigns for others
  • Consulting in the field of sales methods, sales management, and sales improvement
  • Development of marketing strategies and concepts
  • Direct marketing consulting services
  • Marketing consultation in the field of HealthCare Services, Consisting of Home Health, Private Duty, and Hospice
  • Marketing consulting
  • Business education and training services, such as developing and facilitating customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives
  • Business education and training services, such as developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders
  • Life coaching services in the field of Personal Growth and Development
  • Peer to peer coaching services in the field of Sales and Marketing
  • Professional coaching services in the field of Sales and Marketing
  • Providing group coaching in the field of Sales and Marketing

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Latest Free Training

The Number’s Don’t Lie: Stricter Processes for Interviews

The Number’s Don’t Lie: Stricter Processes for Interviews

In this week’s Drink With “The Hurricane”, we are highlighting a class from our Momentum Course where we discuss how many people you have to interview to get the number of caregivers working for you. We will break down recruitment stats and percentages needed from applications, to interviews, through orientation.  Watch today’s video to learn more!

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