Are You Qualifying Your Accounts?
Home Care Marketing I can’t tell you how many home care marketers complain to me about their lack of referrals. Despite their hard-working efforts, so many marketing representatives are falling short of getting business. And the question is always, “WHY?” The answer...
Hiring a New Marketing Rep?
Home Care Marketing I know we like to have fun with these dramatizations, but this one in particular addresses a pretty serious matter. Tony and I wanted to show home care agencies what NOT to do when they hire a new marketing representative. This exact scenario...
How Long Should You Visit a Referral Source?
Home Care Referrals Marketing visits are essential for developing relationships with your home care accounts. But why do so many marketers struggle with these drop-by visits? In tonight’s episode of “A Drink with the Hurricane,” we look at ways to make your visits...