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Latest Videos

Marketing Reasons For Drop In Visits

https://youtu.be/6wXW2qJ6m4s Drop-in visits aren’t just a friendly gesture—they’re a powerful marketing tool. In this quick watch, we explore why showing up in person can strengthen relationships, keep your agency top of mind, and uncover new referral opportunities....

Marketing Tactics for Home Care Marketers

https://youtu.be/Ek2JIN8k3Rs Standing out in the home care space requires more than just showing up—it takes smart, targeted marketing. In this quick watch, we break down effective tactics designed specifically for home care marketers to attract the right audience,...

Referrals Equal Freedom

https://youtu.be/xw6WFyPXnnk In home care, referrals aren’t just helpful—they’re the foundation for sustainable growth and greater freedom. In this week's episode of A Drink With "The Hurricane", discover how building a strong referral network can create a steady flow...

Caregiver Standards: Balancing Expectations and Support

https://youtu.be/g-uG4hX2JSk Discover what it takes to provide compassionate, professional care while setting clear expectations and getting the support caregivers deserve. In this video, we explore key principles that help caregivers deliver dignity-centered care,...

What Traits To Have To Be An Effective Home Care Marketer

https://youtu.be/tehPjnBLuVo What does it take to succeed in home care marketing?Watch now to discover the key traits every effective home care marketer needs to build trust, connect with referral partners, and drive sustainable growth.

The One Thing That Is Hurting Your Business’ Growth

https://www.youtube.com/watch?v=HiDlxzRh-oM&feature=youtu.be Your business may be working hard—but is one hidden issue holding it back? In The One Thing That Is Hurting Your Business’ Growth, uncover the common mistake that quietly slows progress, drains time, and...

Why You Need A Sales Presentation Binder To Close Patients

https://youtu.be/Ydm2TMKc3_c Are you leaving patients undecided—or walking away—because your message isn’t clear or confident? In Why You Need A Sales Presentation Binder To Close Patients, learn how a simple, professional binder can build trust, answer objections,...

7 Steps Of Freedom In My Home Care Business

https://www.youtube.com/watch?v=SRvsyu0glhE Ready to take control of your time, income, and impact? In 7 Steps To Freedom In My Home Care Business, discover the exact steps to build a home care business that works for you—not the other way around. Learn how to...

Continuum of Care From Referral Sources

https://youtu.be/9BzztlZ05iA Did you know the national average for home health readmission rates is 15%? That's 15 out of every 100 patients returning to the hospital within 30 days! Here's the truth: when home care agencies wrap around the home health benefit and...

Skyrocket Your Home Care Referrals With This Strategy!

https://youtu.be/8Yb9ZrgZ8c4 Have you wondered what happens when you market alongside a Power Partner? It creates a multiplier effect! If you and your partner consistently visit a referral source together, a subconscious association forms. This is Neurolinguistic...
What are the Best Promotional Items?

What are the Best Promotional Items?

Home Care Marketing I decided to go old school in today’s vlog and talk about something I touched upon during my very first episode of “A Drink with the Hurricane” – promotional items! These are all the things that help our target audience or client base to remember...

How Can You Overcome a Bad Day?

How Can You Overcome a Bad Day?

Home Care Marketing On this episode of “A Drink with the Hurricane,” I wanted to talk about something we as home care marketing professionals have all experienced plenty of times. Picture it---you begin your day with excitement, doing everything you can to grow your...

Are You Qualifying Your Accounts?

Are You Qualifying Your Accounts?

Home Care Marketing I can’t tell you how many home care marketers complain to me about their lack of referrals.  Despite their hard-working efforts, so many marketing representatives are falling short of getting business.  And the question is always, “WHY?” The answer...

Hiring a New Marketing Rep?

Hiring a New Marketing Rep?

Home Care Marketing I know we like to have fun with these dramatizations, but this one in particular addresses a pretty serious matter.  Tony and I wanted to show home care agencies what NOT to do when they hire a new marketing representative. This exact scenario...

How Long Should You Visit a Referral Source?

How Long Should You Visit a Referral Source?

Home Care Referrals Marketing visits are essential for developing relationships with your home care accounts.  But why do so many marketers struggle with these drop-by visits? In tonight’s episode of “A Drink with the Hurricane,” we look at ways to make your visits...

You’re done, but wait…One More!

You’re done, but wait…One More!

Home Care Marketing It’s 4pm.  You just walked out of another referral source that was too busy to see you.  They took your information, they said they would call you if they had someone for you, they asked you to leave.  You’re exhausted.  It’s been a long day.  You...

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Latest Free Training

How To Handle Clients Who Need More Than They Want

How To Handle Clients Who Need More Than They Want

On today's episode of A Drink With The Hurricane, Steve discusses dealing with families that are in denial about the amount of care that they need for their loved one.   Be sure to check out our upcoming webinars - CLICK HERE     So this particular...

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