Home Care Marketing I love this dramatization! Tony does a great job of showing how marketers struggle to approach someone at a networking event. This is common and frustrating for many marketing professionals, especially if you’re the new kid on the block. Often...
Home Care Marketing In the last episode of “A Drink with the Hurricane,” we talked about the importance of your business cards and how to make them look sharp. Now we’re taking that one step further. It may seem obvious, but I have to reiterate — you’ve got to...
Home Care Marketing Hi, folks! This episode is kick starting a series I’ll be doing on all things networking. Plenty of people have told me about the challenges they face while networking, specifically, how much they actually loathe it. Believe me, I hear your...
Home Care Marketing (Click Here to Register for Webinar on Dec 1st) Mark your calendars, folks! The webinar of the year is slated for December 1, 2015. I’ll be talking about all things pricing for your Home Care company. It’s truly the most important webinar for...
Home Care Marketing ( Click Here to Register for the Webinar on Dec 1st) I wanted to focus this episode of “A Drink with the Hurricane” on one of the most important aspects of your business – its pricing structure. If you look at the breakdown of Home Care costs...
Home Care Marketing Hey, folks! Welcome to another edition of “A Drink with the Hurricane.” I know I’ve said this before, but I love dramatizations! They’re my favorite videos to film; and as you know, we’ve done quite a bit of these already. Once again, Tony does...
Home Care Marketing I can’t tell you how many of my clients inform me that they calculate their billable hours monthly or bi-weekly. Here’s the problem with that method: In order to successfully track your growth, the data is difficult to read because you’ll have to...
Home Care Referrals I decided to let Professor “H.” take over this week’s episode of “A Drink with the Hurricane.” He has some great tips on growing your Home Care business and how to execute them in a practical way. Let’s talk about prioritizing for a minute. We’re...
Home Care Marketing I decided to go old school in today’s vlog and talk about something I touched upon during my very first episode of “A Drink with the Hurricane” – promotional items! These are all the things that help our target audience or client base to remember...
Home Care Marketing On this episode of “A Drink with the Hurricane,” I wanted to talk about something we as home care marketing professionals have all experienced plenty of times. Picture it—you begin your day with excitement, doing everything you can to grow...
