Home Care Marketing I can’t tell you how many home care marketers complain to me about their lack of referrals. Despite their hard-working efforts, so many marketing representatives are falling short of getting business. And the question is always, “WHY?” The answer...
Home Care Marketing I know we like to have fun with these dramatizations, but this one in particular addresses a pretty serious matter. Tony and I wanted to show home care agencies what NOT to do when they hire a new marketing representative. This exact scenario...
Home Care Referrals Marketing visits are essential for developing relationships with your home care accounts. But why do so many marketers struggle with these drop-by visits? In tonight’s episode of “A Drink with the Hurricane,” we look at ways to make your visits...
Home Care Marketing It’s 4pm. You just walked out of another referral source that was too busy to see you. They took your information, they said they would call you if they had someone for you, they asked you to leave. You’re exhausted. It’s been a long day. You...
Home Care Marketing January 12, 2013 It’s a NEW YEAR. And with the new year, comes a new Season of “A Drink with the Hurricane”. This year we up the ante a bit by going to Martinis from Wine. In the first Episode, we discuss the importance of having...
Home Care Referrals Are you keeping tabs on your business? Are you bringing in too many cases that are below your minimum rate? The best tool I found for calculating and keeping good count is Operational Metrics of Measurement. Looking at the weekly number of hours...
Home Care Referrals I have to take a moment to thank Tony and Nicole on my staff for their efforts in putting these Dramatizations together for us. What a great picture they paint of situations WE face each and every day in our quest to develop professional home care...
Home Care Marketing December 2, 2012 In this week’s episode of “A Drink with the Hurricane” Steve the Hurricane talks about the use of a sales presentation in order to close clients on the spot and have them sign up for services. He discusses how it...
Home Care Referrals Good morning everyone. I just have to take a moment to extend a very big THANK YOU to the 150+ individuals from Home Care companies and our gracious Sponsors who attended the Hurricane Marketing Boot Camp last week in Washington DC. It was such...
Home Care Marketing When in sales and marketing, we are supposed to be positive at all times. But what do you do when you’re having a bad day and its only 11am. You can’t just turn around and go home, you need to do something quick to get your mojo back....
